Fresh Flour

Dulux Heritage Velvet Matt – Fresh Flour is a pale, yellow-toned cream named after the sacks of powdery white flour that became widely available at the dawn of the Industrial Revolution. Rather than raw flour, this refined shade more closely resembles flour once baked into a classic Victoria sponge or delicate cupcake, bringing warmth and comfort to an interior.

For decorators seeking a luxurious, high-quality finish, Velvet Matt Fresh Flour is an excellent choice. This premium interior emulsion delivers an ultra-smooth matt finish with a subtle depth of colour, perfectly suited to both contemporary and traditional interiors.

With excellent durability and superior coverage, this paint offers a soft-touch finish that is ideal for high-end decorating projects. Fresh Flour creates a calm, elegant backdrop with a timeless appeal.

How to Use

For best results, follow these steps when applying Dulux Heritage Velvet Matt Fresh Flour:

1. Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.
2. Application: Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.
3. Drying Time: Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.
4. Clean-Up: Wash brushes and rollers with warm, soapy water immediately after use.

Key Features Dulux Heritage Velvet Matt – Fresh Flour

• Luxurious velvet matt finish for a soft, elegant appearance.
• Rich depth of colour with excellent coverage.
• Durable and easy to maintain, helping to reduce peeling paint problems.
• Suitable for both modern and period-style interiors.
• Low VOC formulation, making it environmentally friendly.
• Available in multiple tin sizes to suit all projects.

Recommended Brushes

• Nour Tradition

Transform your space with Heritage Velvet Matt – the perfect balance of elegance, durability, and superior quality.

*This is mixed paint that is made to order and cannot be returned or refunded.

Order by 2PM to get delivered next working day! We use 24 hours service with carriers in most cases so that you can get your order delivered on time.

There is £7.50 charge for delivery under £50 Orders. Additional charges will be imposed by our couriers for delivery to remote area, a surcharge may be levied to cover carriage to these areas.