Florentine Red

Dulux Heritage Velvet Matt – Florentine Red is a richly pigmented, full-bodied red that has remained a timeless favourite through the decades. Sumptuous and dramatic, this confident shade is ideal for spaces such as dining rooms or home offices where warmth, impact, and hospitality are key.

For decorators seeking a luxurious, high-quality finish, Velvet Matt Florentine Red is an excellent choice. This premium interior emulsion delivers an ultra-smooth matt finish with exceptional depth of colour, enhancing both contemporary and classic interiors.

With outstanding durability and excellent coverage, this paint provides a refined soft-touch finish. Perfect for high-end decorating projects, Florentine Red brings character, elegance, and lasting appeal to any room.

How to Use

For best results, follow these steps when applying Dulux Heritage Velvet Matt Florentine Red:

1. Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.
2. Application: Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.
3. Drying Time: Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.
4. Clean-Up: Wash brushes and rollers with warm, soapy water immediately after use.

Key Features Dulux Heritage Velvet Matt – Florentine Red

• Luxurious velvet matt finish for a soft, elegant appearance.
• Rich depth of colour with excellent coverage.
• Durable and easy to maintain, helping to reduce peeling paint problems.
• Ideal for both modern and period-style interiors.
• Low VOC formulation, making it environmentally friendly.
• Available in multiple tin sizes to suit all projects.

Recommended Brushes

• Nour Tradition

Transform your space with Heritage Velvet Matt – the perfect combination of elegance, durability, and superior quality.

*This is mixed paint that is made to order and cannot be returned or refunded.

Order by 2PM to get delivered next working day! We use 24 hours service with carriers in most cases so that you can get your order delivered on time.

There is £7.50 charge for delivery under £50 Orders. Additional charges will be imposed by our couriers for delivery to remote area, a surcharge may be levied to cover carriage to these areas.