{"title":"Ceiling Paint","description":"\u003cp\u003e\n  Looking for the best ceiling paint for a smooth, even finish? This collection brings together ultra-matt and specialist\n  ceiling paints designed to help reduce common problems like flashing, roller marks and patchiness — especially in rooms\n  with spotlights, raking light or large windows.\n\u003c\/p\u003e\n\n\u003cp\u003e\n  For the most demanding ceilings, \u003ca href=\"https:\/\/ldmdirect.co.uk\/products\/tikkurila-anti-reflex-2-white\"\u003eTikkurila Anti-Reflex 2 (AR2)\u003c\/a\u003e\n  is a decorator favourite for a beautifully flat finish with minimal sheen. You’ll also find options for fresh plaster and\n  previously painted ceilings, with sizes suited to everything from a small bedroom to a full refurbishment.\n\u003c\/p\u003e\n\n\u003cp\u003e\n  Want the best result? Pair your paint with the right kit — browse our\n  \u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/brushes-rollers\"\u003ebrushes \u0026amp; rollers\u003c\/a\u003e for ceilings and cutting-in, or explore more\n  premium finishes in the \u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/tikkurila\"\u003eTikkurila range\u003c\/a\u003e.\n\u003c\/p\u003e\n","products":[{"product_id":"crown-trade-clean-extreme-matt-white","title":"Crown Trade Clean Extreme Scrubbable Matt Emulsion Paint – White","description":"\u003csection\u003e\n  \u003ch2\u003eCrown Trade Clean Extreme Matt White\u003c\/h2\u003e\n\n  \u003cp\u003e\u003cstrong\u003eCrown Trade Clean Extreme Matt White\u003c\/strong\u003e is a trade-grade scrubbable matt emulsion designed for busy interiors where marks and day-to-day wear are common. Choose from 2.5L, 5L or 10L to suit the job, with application by brush, roller, or spray.\u003c\/p\u003e\n\n  \u003cp\u003eIdeal for \u003cstrong\u003ewalls and ceilings\u003c\/strong\u003e, this durable matt finish is a smart option for high-traffic areas like hallways, stairs and family spaces—helping you keep painted surfaces looking fresher for longer.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eKey benefits\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eScrubbable matt finish\u003c\/strong\u003e for easier ongoing maintenance\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStain-resistant\u003c\/strong\u003e positioning for busy areas and everyday marks\u003c\/li\u003e\n    \u003cli\u003eSuitable for \u003cstrong\u003ewalls and ceilings\u003c\/strong\u003e\n\u003c\/li\u003e\n    \u003cli\u003eApply by \u003cstrong\u003ebrush, roller or spray\u003c\/strong\u003e\n\u003c\/li\u003e\n    \u003cli\u003eTouch dry in \u003cstrong\u003e1–2 hours\u003c\/strong\u003e\n\u003c\/li\u003e\n    \u003cli\u003eRecoat \/ dry time: \u003cstrong\u003e4 hours\u003c\/strong\u003e\n\u003c\/li\u003e\n    \u003cli\u003eCoverage: \u003cstrong\u003e14m²\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eBest for\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eTrade decorators needing a \u003cstrong\u003edurable matt emulsion\u003c\/strong\u003e for regular-use spaces\u003c\/li\u003e\n    \u003cli\u003eDIYers wanting \u003cstrong\u003ewashable matt emulsion\u003c\/strong\u003e without moving to sheen finishes\u003c\/li\u003e\n    \u003cli\u003eHigh-traffic areas: hallways, stairs, landings, busy living spaces\u003c\/li\u003e\n    \u003cli\u003eRental refreshes and family homes where walls take more knocks and scuffs\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eWhy it matters\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTrue matt look, easier upkeep:\u003c\/strong\u003e a practical choice where standard matt can show marks quickly\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eJob-ready flexibility:\u003c\/strong\u003e choose the right size for touch-ups, single rooms, or larger projects\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTrade-friendly application:\u003c\/strong\u003e brush\/roller\/spray options for different workflows\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eSpecifications\u003c\/h2\u003e\n  \u003ctable\u003e\n    \u003ctbody\u003e\n      \u003ctr\u003e\n\u003cth scope=\"row\"\u003eBrand\u003c\/th\u003e\n\u003ctd\u003eCrown Trade\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003cth scope=\"row\"\u003eProduct type\u003c\/th\u003e\n\u003ctd\u003ePaint (Interior emulsion)\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003cth scope=\"row\"\u003eColour\u003c\/th\u003e\n\u003ctd\u003eWhite\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003cth scope=\"row\"\u003eFinish\u003c\/th\u003e\n\u003ctd\u003eMatt\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003cth scope=\"row\"\u003eSuitable for\u003c\/th\u003e\n\u003ctd\u003eCeilings, Walls\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003cth scope=\"row\"\u003eApplication\u003c\/th\u003e\n\u003ctd\u003eBrush \/ Roller \/ Spray\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003cth scope=\"row\"\u003eTouch dry\u003c\/th\u003e\n\u003ctd\u003e1–2 hours\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003cth scope=\"row\"\u003eDry \/ recoat time\u003c\/th\u003e\n\u003ctd\u003e4 hours\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003cth scope=\"row\"\u003eCoverage\u003c\/th\u003e\n\u003ctd\u003e14m² (as provided; varies by surface and method)\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003cth scope=\"row\"\u003eSafety Data Sheet\u003c\/th\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/crown-trade-clean-extreme-scrubbable-matt-safety-data-sheet.pdf?v=1770287927\"\u003eView SDS (PDF)\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eSize options (variants)\u003c\/h2\u003e\n  \u003cp\u003eChoose the right size for your project:\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003e2.5L\u003c\/strong\u003e – ideal for smaller rooms, feature areas, or ongoing maintenance\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003e5L\u003c\/strong\u003e – a solid all-rounder for most rooms and trade jobs\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003e10L\u003c\/strong\u003e – better value for larger areas and multi-room projects\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eWhat’s included\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003e1 × Crown Trade Clean Extreme Matt White (selected size)\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eHow to use (general guide)\u003c\/h2\u003e\n  \u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrep:\u003c\/strong\u003e Ensure surfaces are clean, dry, and sound. Remove loose\/flaking material and lightly abrade glossy areas where needed.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProtect:\u003c\/strong\u003e Mask edges and cover floors\/furniture.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApply:\u003c\/strong\u003e Stir well. Apply evenly by brush, roller, or spray.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDrying:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow 4 hours before recoating (as provided).\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Build coats as required for colour solidity and evenness.\u003c\/li\u003e\n  \u003c\/ol\u003e\n  \u003cp\u003e\u003cem\u003eTip:\u003c\/em\u003e Porous or repaired areas may affect finish and coverage—test a small area first on challenging substrates.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eCare \u0026amp; maintenance\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eAllow the coating to cure fully before heavy cleaning.\u003c\/li\u003e\n    \u003cli\u003eFor marks, start with a soft cloth\/sponge and mild detergent—avoid aggressive abrasives.\u003c\/li\u003e\n    \u003cli\u003eKeep leftover paint sealed and stored upright in a cool, dry place away from frost.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eAccessories \u0026amp; add-ons\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/brushes-rollers?filter.p.m.pd_tools.product_type_tools=Sleeve\"\u003eRollers \u0026amp; sleeves (trade 9\" \/ 12\")\u003c\/a\u003e, \u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/brushes-rollers?filter.p.m.pd_tools.product_type_tools=Frame\"\u003eroller frame\u003c\/a\u003e \u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/brushes-rollers?filter.p.m.pd_tools.product_type_tools=Extension+Pole\"\u003eand extension pole\u003c\/a\u003e\n\u003c\/li\u003e\n    \u003cli\u003e\u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/brushes-rollers?filter.p.m.pd_tools.product_type_tools=Brush\"\u003eBrushes\u003c\/a\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/paint-trays-kettles-scuttles\"\u003ePaint scuttle\/tray and liners\u003c\/a\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/masking-tape-surface-protection\"\u003eMasking tape, dust sheets, protective film\u003c\/a\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/sandpaper-abrasives\"\u003eAbrasives\/sanding pads for surface prep\u003c\/a\u003e\u003c\/li\u003e\n    \u003cli\u003ePPE: gloves, eye protection, and respiratory protection for spraying\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eDelivery \u0026amp; returns\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFree shipping over £50\u003c\/strong\u003e (UK)\u003c\/li\u003e\n    \u003cli\u003e\u003cstrong\u003e28-day returns\u003c\/strong\u003e\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eWhy buy from LDM Direct?\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eFast dispatch and trade-friendly service\u003c\/li\u003e\n    \u003cli\u003eUK stock with knowledgeable support\u003c\/li\u003e\n    \u003cli\u003eIndependent family owned business\u003c\/li\u003e\n    \u003cli\u003e16 decorating stores nationwide\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/section\u003e\n\n\u003csection\u003e\n  \u003ch2\u003eSafety \u0026amp; compliance\u003c\/h2\u003e\n  \u003cp\u003eAlways read the label and follow the Safety Data Sheet before use:\u003c\/p\u003e\n  \u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/crown-trade-clean-extreme-scrubbable-matt-safety-data-sheet.pdf?v=1770287927\"\u003eDownload Safety Data Sheet (PDF)\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection\u003e\n  \u003ch2\u003eFAQs\u003c\/h2\u003e\n\n  \u003ch3\u003eIs Crown Trade Clean Extreme Matt White suitable for walls and ceilings?\u003c\/h3\u003e\n  \u003cp\u003eYes. This product is listed as suitable for \u003cstrong\u003ewalls and ceilings\u003c\/strong\u003e.\u003c\/p\u003e\n\n  \u003ch3\u003eWhat size should I choose: 2.5L, 5L or 10L?\u003c\/h3\u003e\n  \u003cp\u003e\u003cstrong\u003e2.5L\u003c\/strong\u003e suits smaller areas and maintenance work, \u003cstrong\u003e5L\u003c\/strong\u003e is a versatile mid-size, and \u003cstrong\u003e10L\u003c\/strong\u003e is better value for larger projects or multiple rooms.\u003c\/p\u003e\n\n  \u003ch3\u003eIs it a washable\/scrubbable matt emulsion?\u003c\/h3\u003e\n  \u003cp\u003eIt’s positioned as a \u003cstrong\u003escrubbable matt\u003c\/strong\u003e emulsion designed for easier cleaning and maintenance in busy spaces.\u003c\/p\u003e\n\n  \u003ch3\u003eHow do I apply it?\u003c\/h3\u003e\n  \u003cp\u003eYou can apply using a \u003cstrong\u003ebrush, roller, or spray\u003c\/strong\u003e. Prep the surface well and apply evenly for a consistent matt finish.\u003c\/p\u003e\n\n  \u003ch3\u003eHow long does it take to dry?\u003c\/h3\u003e\n  \u003cp\u003eTouch dry is listed as \u003cstrong\u003e1–2 hours\u003c\/strong\u003e, with a dry\/recoat time of \u003cstrong\u003e4 hours\u003c\/strong\u003e.\u003c\/p\u003e\n\n  \u003ch3\u003eWhat coverage can I expect?\u003c\/h3\u003e\n  \u003cp\u003eCoverage is listed as \u003cstrong\u003e14m²\u003c\/strong\u003e. Actual coverage varies depending on surface condition, texture, colour change and application method.\u003c\/p\u003e\n\n  \u003ch3\u003eWill scrubbable matt go shiny when cleaned?\u003c\/h3\u003e\n  \u003cp\u003eCleaning methods can affect any matt finish. Start gently (soft cloth\/sponge and mild detergent) and avoid harsh abrasives. Always test in an inconspicuous area first.\u003c\/p\u003e\n\n  \u003ch3\u003eDo I need any special prep before painting?\u003c\/h3\u003e\n  \u003cp\u003eEnsure the surface is clean, dry and sound. Remove loose material and lightly abrade glossy areas where needed. Mask edges and protect surfaces before you start.\u003c\/p\u003e\n\n  \u003ch3\u003eWhat tools and accessories do you recommend?\u003c\/h3\u003e\n  \u003cp\u003eFor best results, use quality rollers\/sleeves, a suitable brush for cutting in, paint trays\/scuttles, masking tape and surface protection. For prep, use abrasives\/sanding pads.\u003c\/p\u003e\n\n  \u003ch3\u003eWhere can I find the Safety Data Sheet (SDS)?\u003c\/h3\u003e\n  \u003cp\u003eYou can download it here: \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/crown-trade-clean-extreme-scrubbable-matt-safety-data-sheet.pdf?v=1770287927\"\u003eSafety Data Sheet (PDF)\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is Crown Trade Clean Extreme Matt White suitable for walls and ceilings?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. This product is listed as suitable for walls and ceilings.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What size should I choose: 2.5L, 5L or 10L?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"2.5L suits smaller areas and maintenance work, 5L is a versatile mid-size, and 10L is better value for larger projects or multiple rooms.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is it a washable\/scrubbable matt emulsion?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"It’s positioned as a scrubbable matt emulsion designed for easier cleaning and maintenance in busy spaces.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How do I apply it?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"You can apply using a brush, roller, or spray. Prep the surface well and apply evenly for a consistent matt finish.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How long does it take to dry?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Touch dry is listed as 1–2 hours, with a dry\/recoat time of 4 hours (as provided).\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What coverage can I expect?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Coverage is listed as 14m². Actual coverage varies depending on surface condition, texture, colour change and application method.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Will scrubbable matt go shiny when cleaned?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Cleaning methods can affect any matt finish. Start gently (soft cloth\/sponge and mild detergent) and avoid harsh abrasives. Always test in an inconspicuous area first.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Do I need any special prep before painting?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Ensure the surface is clean, dry and sound. Remove loose material and lightly abrade glossy areas where needed. Mask edges and protect surfaces before you start.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What tools and accessories do you recommend?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"For best results, use quality rollers\/sleeves, a suitable brush for cutting in, paint trays\/scuttles, masking tape and surface protection. For prep, use abrasives\/sanding pads.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Where can I find the Safety Data Sheet (SDS)?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"You can download it here: https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/crown-trade-clean-extreme-scrubbable-matt-safety-data-sheet.pdf?v=1770287927.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"ProductGroup\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/crown-trade-clean-extreme-matt-white#productgroup\",\n  \"name\": \"Crown Trade Clean Extreme Scrubbable Matt Emulsion Paint – White\",\n  \"description\": \"Crown Trade Clean Extreme Matt White is a scrubbable matt emulsion for interior walls and ceilings. Available in 2.5L, 5L and 10L.\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Crown Trade\"\n  },\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/crown-trade-clean-extreme-matt-white\",\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/crown-trade-clean-extreme-stain-resistant-scrubbable-matt-white-5l.webp?v=1761221449\"\n  ],\n  \"variesBy\": [\n    \"https:\/\/schema.org\/size\"\n  ],\n  \"hasVariant\": [\n    {\n      \"@type\": \"Product\",\n      \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/crown-trade-clean-extreme-matt-white?variant=51754572808530#product\",\n      \"name\": \"Crown Trade Clean Extreme Matt White 2.5L\",\n      \"sku\": \"a01264\",\n      \"mpn\": \"5061964\",\n      \"gtin13\": \"5010131491399\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/crown-trade-clean-extreme-matt-white?variant=51754572808530\",\n      \"image\": [\n        \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/crown-trade-clean-extreme-stain-resistant-scrubbable-matt-white-2-5l.webp?v=1761221434\"\n      ],\n      \"offers\": {\n        \"@type\": \"Offer\",\n        \"url\": \"https:\/\/ldmdirect.co.uk\/products\/crown-trade-clean-extreme-matt-white?variant=51754572808530\",\n        \"priceCurrency\": \"GBP\",\n        \"price\": \"36.79\",\n        \"availability\": \"https:\/\/schema.org\/InStock\",\n        \"shippingDetails\": {\n          \"@type\": \"OfferShippingDetails\",\n          \"shippingDestination\": {\n            \"@type\": \"DefinedRegion\",\n            \"addressCountry\": \"GB\"\n          },\n          \"shippingLabel\": \"Free shipping over £50\",\n          \"shippingRate\": {\n            \"@type\": \"MonetaryAmount\",\n            \"value\": \"0\",\n            \"currency\": \"GBP\"\n          },\n          \"eligibleTransactionVolume\": {\n            \"@type\": \"PriceSpecification\",\n            \"price\": \"50\",\n            \"priceCurrency\": \"GBP\"\n          }\n        },\n        \"hasMerchantReturnPolicy\": {\n          \"@type\": \"MerchantReturnPolicy\",\n          \"applicableCountry\": \"GB\",\n          \"returnPolicyCategory\": \"https:\/\/schema.org\/MerchantReturnFiniteReturnWindow\",\n          \"merchantReturnDays\": 28\n        }\n      }\n    },\n    {\n      \"@type\": \"Product\",\n      \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/crown-trade-clean-extreme-matt-white?variant=51754572841298#product\",\n      \"name\": \"Crown Trade Clean Extreme Matt White 5L\",\n      \"sku\": \"a01263\",\n      \"mpn\": \"5061965\",\n      \"gtin13\": \"5010131491405\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/crown-trade-clean-extreme-matt-white?variant=51754572841298\",\n      \"image\": [\n        \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/crown-trade-clean-extreme-stain-resistant-scrubbable-matt-white-5l.webp?v=1761221449\"\n      ],\n      \"offers\": {\n        \"@type\": \"Offer\",\n        \"url\": \"https:\/\/ldmdirect.co.uk\/products\/crown-trade-clean-extreme-matt-white?variant=51754572841298\",\n        \"priceCurrency\": \"GBP\",\n        \"price\": \"39.99\",\n        \"availability\": \"https:\/\/schema.org\/InStock\",\n        \"priceSpecification\": [\n          {\n            \"@type\": \"UnitPriceSpecification\",\n            \"priceCurrency\": \"GBP\",\n            \"price\": \"39.99\"\n          },\n          {\n            \"@type\": \"UnitPriceSpecification\",\n            \"priceCurrency\": \"GBP\",\n            \"price\": \"56.62\",\n            \"name\": \"Regular price\"\n          }\n        ],\n        \"shippingDetails\": {\n          \"@type\": \"OfferShippingDetails\",\n          \"shippingDestination\": {\n            \"@type\": \"DefinedRegion\",\n            \"addressCountry\": \"GB\"\n          },\n          \"shippingLabel\": \"Free shipping over £50\",\n          \"shippingRate\": {\n            \"@type\": \"MonetaryAmount\",\n            \"value\": \"0\",\n            \"currency\": \"GBP\"\n          },\n          \"eligibleTransactionVolume\": {\n            \"@type\": \"PriceSpecification\",\n            \"price\": \"50\",\n            \"priceCurrency\": \"GBP\"\n          }\n        },\n        \"hasMerchantReturnPolicy\": {\n          \"@type\": \"MerchantReturnPolicy\",\n          \"applicableCountry\": \"GB\",\n          \"returnPolicyCategory\": \"https:\/\/schema.org\/MerchantReturnFiniteReturnWindow\",\n          \"merchantReturnDays\": 28\n        }\n      }\n    },\n    {\n      \"@type\": \"Product\",\n      \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/crown-trade-clean-extreme-matt-white?variant=51754572874066#product\",\n      \"name\": \"Crown Trade Clean Extreme Matt White 10L\",\n      \"sku\": \"a01262\",\n      \"mpn\": \"5070051\",\n      \"gtin13\": \"5010131502958\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/crown-trade-clean-extreme-matt-white?variant=51754572874066\",\n      \"image\": [\n        \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/10l-crown-trade-clean-extreme-scrubable-white.webp?v=1770288489\"\n      ],\n      \"offers\": {\n        \"@type\": \"Offer\",\n        \"url\": \"https:\/\/ldmdirect.co.uk\/products\/crown-trade-clean-extreme-matt-white?variant=51754572874066\",\n        \"priceCurrency\": \"GBP\",\n        \"price\": \"59.99\",\n        \"availability\": \"https:\/\/schema.org\/InStock\",\n        \"priceSpecification\": [\n          {\n            \"@type\": \"UnitPriceSpecification\",\n            \"priceCurrency\": \"GBP\",\n            \"price\": \"59.99\"\n          },\n          {\n            \"@type\": \"UnitPriceSpecification\",\n            \"priceCurrency\": \"GBP\",\n            \"price\": \"79.91\",\n            \"name\": \"Regular price\"\n          }\n        ],\n        \"shippingDetails\": {\n          \"@type\": \"OfferShippingDetails\",\n          \"shippingDestination\": {\n            \"@type\": \"DefinedRegion\",\n            \"addressCountry\": \"GB\"\n          },\n          \"shippingLabel\": \"Free shipping over £50\",\n          \"shippingRate\": {\n            \"@type\": \"MonetaryAmount\",\n            \"value\": \"0\",\n            \"currency\": \"GBP\"\n          },\n          \"eligibleTransactionVolume\": {\n            \"@type\": \"PriceSpecification\",\n            \"price\": \"50\",\n            \"priceCurrency\": \"GBP\"\n          }\n        },\n        \"hasMerchantReturnPolicy\": {\n          \"@type\": \"MerchantReturnPolicy\",\n          \"applicableCountry\": \"GB\",\n          \"returnPolicyCategory\": \"https:\/\/schema.org\/MerchantReturnFiniteReturnWindow\",\n          \"merchantReturnDays\": 28\n        }\n      }\n    }\n  ],\n  \"sameAs\": [\n    \"https:\/\/www.crowndecoratingcentres.co.uk\/paints\/specialist\/scrubbable\/crown-trade-clean-extreme-scrubbable-matt\/14832\"\n  ]\n}\n\u003c\/script\u003e\n","brand":"Crown Trade","offers":[{"title":"2.5L","offer_id":51754572808530,"sku":"A01264","price":38.63,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51754572841298,"sku":"A01263","price":59.45,"currency_code":"GBP","in_stock":true},{"title":"10L","offer_id":51754572874066,"sku":"A01262","price":77.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/crown-trade-clean-extreme-stain-resistant-scrubbable-matt-white-2-5l.webp?v=1761221434"},{"product_id":"dulux-trade-diamond-matt-tinted-colours","title":"Dulux Trade Diamond Matt Tinted Colours","description":"\u003cp\u003eDulux Trade Diamond Matt is a tough, water-based matt emulsion paint that uses Diamond Technology from Dulux Trade, making it 10 times tougher than Dulux Trade Vinyl Silk and Dulux Trade Vinyl Matt. Ideal for high traffic areas such as stairwells and hallways, it is resistant to typical household stains and will repeatedly wipe clean without polishing up.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dt_gb_en_diamond_matt_light_base.pdf?v=1761212762\" target=\"_blank\" rel=\"noopener\"\u003e\n  Dulux Trade Diamond Matt — Light Base (Safety Data Sheet)\n\u003c\/a\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dt_gb_en_diamond_matt_medium_base.pdf?v=1761212763\" target=\"_blank\" rel=\"noopener\"\u003e\n  Dulux Trade Diamond Matt — Medium Base (Safety Data Sheet)\n\u003c\/a\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dt_gb_en_diamond_matt_extra_deep_base.pdf?v=1761212762\" target=\"_blank\" rel=\"noopener\"\u003e\n  Dulux Trade Diamond Matt — Extra Deep Base (Safety Data Sheet)\n\u003c\/a\u003e\n","brand":"Dulux Trade","offers":[{"title":"2.5L","offer_id":51648310772050,"sku":"A00027","price":64.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51648310804818,"sku":"A00028","price":98.64,"currency_code":"GBP","in_stock":true},{"title":"10L","offer_id":52666615857490,"sku":"A00030","price":195.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-trade-diamond-matt-tinted-colours-5l.webp?v=1761216858"},{"product_id":"tikkurila-anti-reflex-2-white","title":"Tikkurila Anti-Reflex 2 White | Ultra-Matt Ceiling Paint","description":"\u003cdiv class=\"product-description\"\u003e\n\n  \u003ch2\u003eTikkurila Anti-Reflex 2 White – Ultra-Matt, Flawless Ceiling Paint\u003c\/h2\u003e\n\n  \u003cp\u003e\n    Tikkurila Anti-Reflex 2 (AR2) is a premium ultra-matt ceiling paint designed to eliminate flashing,\n    roller marks and visible joint lines, even in challenging lighting conditions. Formulated specifically\n    for ceilings, AR2 delivers a smooth, uniform finish with exceptional opacity, making it a favourite\n    among professional decorators looking for reliably flawless results.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Ideal for new plaster, previously painted ceilings and high-lighted areas, Anti-Reflex 2 minimises\n    surface imperfections and removes the patchy appearance common with standard matt emulsions.\n    Its ultra-low sheen level creates a beautifully flat finish that helps ceilings disappear into the room.\n  \u003c\/p\u003e\n\n  \u003ch3\u003eWhy Choose Tikkurila Anti-Reflex 2?\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUltra-matt finish (2% gloss)\u003c\/strong\u003e – eliminates flashing, roller marks and uneven sheen.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eExceptional opacity\u003c\/strong\u003e – covers dark patches, plaster variation and repairs easily.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePerfect for ceilings\u003c\/strong\u003e – designed specifically to reduce imperfections in overhead light.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eExcellent flow and application\u003c\/strong\u003e – easy to roll, no drag, no lap marks.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNon-yellowing white formula\u003c\/strong\u003e – keeps ceilings brighter over time.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLow spatter\u003c\/strong\u003e – cleaner working conditions for pros and DIY decorators.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eBreathable finish\u003c\/strong\u003e – suitable for new plaster once fully dry.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGood touch-up performance\u003c\/strong\u003e – blends repairs seamlessly.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eBest Uses for Anti-Reflex 2\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eCeilings in living rooms, hallways, bedrooms and high-visibility areas\u003c\/li\u003e\n    \u003cli\u003eCeilings with difficult lighting (spotlights, raking light, large windows)\u003c\/li\u003e\n    \u003cli\u003eNew plaster or skimmed ceilings\u003c\/li\u003e\n    \u003cli\u003ePreviously painted ceilings that flash or show roller bands\u003c\/li\u003e\n    \u003cli\u003eProfessional decorating projects requiring a flawless, uniform finish\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eCoverage \u0026amp; Application\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCoverage:\u003c\/strong\u003e 7–11m² per litre depending on surface.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRecoat time:\u003c\/strong\u003e 1–2 hours in normal conditions.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Roller or brush. Use a medium-pile roller for best results.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Full ultra-matt 2% sheen.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eClean-up:\u003c\/strong\u003e Warm water.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eHow to Get a Perfect Finish with Anti-Reflex 2\u003c\/h3\u003e\n  \u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrepare the surface:\u003c\/strong\u003e Ensure ceilings are clean, dry and free from dust.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrime new plaster:\u003c\/strong\u003e Use a breathable primer or thinned first coat if required.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLoad the roller well:\u003c\/strong\u003e Apply generous, even coats to maintain a wet edge.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWork in sections:\u003c\/strong\u003e Roll in consistent passes and avoid overworking the paint.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAllow to dry fully:\u003c\/strong\u003e Apply a second coat for optimal opacity and uniformity.\u003c\/li\u003e\n  \u003c\/ol\u003e\n\n  \u003cp\u003e\n    Anti-Reflex 2 is trusted by professionals because it removes the most common ceiling issues:\n    patchiness, sheen differences, roller bands and light reflection problems. For a clean, seamless and\n    beautifully flat ceiling finish, AR2 is one of the best products available.\u003c\/p\u003e\n\u003cp\u003ePraised by professional decorators as the “\u003ca href=\"https:\/\/www.thedecoratorsforum.com\/best-white-emulsion-for-ceilings\/\"\u003ebest ceiling paint on the market\u003c\/a\u003e”.\n  \u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"product-related-links\"\u003e\n  \u003ch3\u003eShop Related\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/ceiling-paint\"\u003eShop ceiling paint\u003c\/a\u003e (ultra-matt \u0026amp; anti-flash finishes)\u003c\/li\u003e\n    \u003cli\u003e\u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/tikkurila\"\u003eExplore more Tikkurila paints\u003c\/a\u003e\u003c\/li\u003e\n    \u003cli\u003e\n\u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/brushes-rollers\"\u003eBrushes \u0026amp; rollers for ceilings\u003c\/a\u003e (get the best finish)\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\n\n\u003cdiv class=\"product-faq\"\u003e\n  \u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\n  \u003ch3\u003eIs Anti-Reflex 2 the same as AR2?\u003c\/h3\u003e\n\u003cp\u003e\n  Yes. AR2 is a common shorthand for Tikkurila Anti-Reflex 2. If you see searches for “AR2 paint” or “AR2 ceiling paint”,\n  they’re typically referring to Anti-Reflex 2.\n\u003c\/p\u003e\n\n\u003ch3\u003eHow much does 10L of Anti-Reflex 2 cover?\u003c\/h3\u003e\n\u003cp\u003e\n  Coverage is typically \u003cstrong\u003e7–11m² per litre\u003c\/strong\u003e, depending on surface condition and porosity. As a guide,\n  \u003cstrong\u003e10L covers around 70–110m² per coat\u003c\/strong\u003e. Most ceilings look best with \u003cstrong\u003etwo full coats\u003c\/strong\u003e\n  for maximum opacity and a uniform ultra-matt finish.\n\u003c\/p\u003e\n\n\u003ch3\u003eIs Anti-Reflex 2 good for ceilings with spotlights?\u003c\/h3\u003e\n\u003cp\u003e\n  Yes. Anti-Reflex 2 is designed for ceilings under strong or raking light (including spotlights and large windows),\n  where standard matt paints can show roller marks, patchiness, or flashing. Its ultra-matt finish helps keep the\n  ceiling looking smooth and consistent.\n\u003c\/p\u003e\n\n\n  \u003ch3\u003eWhat is Tikkurila Anti-Reflex 2 used for?\u003c\/h3\u003e\n  \u003cp\u003e\n    Anti-Reflex 2 is a specialist ultra-matt ceiling paint designed to minimise flashing, roller marks\n    and visible joint lines. It’s ideal for new plaster and previously painted ceilings, especially in\n    areas with challenging lighting such as spotlights or large windows.\n  \u003c\/p\u003e\n\n  \u003ch3\u003eCan I use Anti-Reflex 2 on walls?\u003c\/h3\u003e\n  \u003cp\u003e\n    Anti-Reflex 2 is formulated specifically for ceilings where a flat, low-sheen finish is required.\n    While it can be used on walls in some cases, for areas that need higher durability or washability\n    we recommend using a dedicated wall paint from the Tikkurila range.\n  \u003c\/p\u003e\n\n  \u003ch3\u003eHow many coats of Anti-Reflex 2 do I need?\u003c\/h3\u003e\n  \u003cp\u003e\n    Most ceilings will need \u003cstrong\u003etwo full coats\u003c\/strong\u003e for best opacity and an even, ultra-matt finish.\n    Porous or patchy surfaces may benefit from a suitable primer or mist coat before applying AR2.\n  \u003c\/p\u003e\n\n  \u003ch3\u003eDo I need a primer before using Anti-Reflex 2 on new plaster?\u003c\/h3\u003e\n  \u003cp\u003e\n    Yes, new plaster should be properly sealed before applying AR2. Use a breathable primer or a thinned\n    first coat as recommended by Tikkurila, then follow with one or two full coats of Anti-Reflex 2.\n  \u003c\/p\u003e\n\n  \u003ch3\u003eIs Anti-Reflex 2 washable?\u003c\/h3\u003e\n  \u003cp\u003e\n    Anti-Reflex 2 is designed as a ceiling paint with an ultra-matt finish rather than a high-scrub\n    wall coating. It is lightly cleanable once fully cured, but if you need a more durable, washable\n    finish on walls, choose a scrub-resistant matt or washable wall paint from the Tikkurila range.\n  \u003c\/p\u003e\n\n  \u003ch3\u003eWhat roller should I use with Anti-Reflex 2?\u003c\/h3\u003e\n  \u003cp\u003e\n    For a smooth, uniform ceiling finish, use a high-quality medium-pile roller. Load the roller well\n    and work in consistent sections, maintaining a wet edge to reduce lap marks and roller bands.\n  \u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is Tikkurila Anti-Reflex 2 used for?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Tikkurila Anti-Reflex 2 is a specialist ultra-matt ceiling paint designed to minimise flashing, roller marks and visible joint lines. It is ideal for new plaster and previously painted ceilings, especially in areas with challenging lighting such as spotlights or large windows.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can I use Anti-Reflex 2 on walls?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Anti-Reflex 2 is formulated specifically for ceilings where a flat, low-sheen finish is required. While it can be used on walls in some cases, areas that need higher durability or washability are better served by a dedicated wall paint from the Tikkurila range.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How many coats of Anti-Reflex 2 do I need?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Most ceilings will need two full coats of Tikkurila Anti-Reflex 2 for best opacity and an even, ultra-matt finish. Porous or patchy surfaces may benefit from a suitable primer or a thinned first coat before applying Anti-Reflex 2.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Do I need a primer before using Anti-Reflex 2 on new plaster?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. New plaster should be properly sealed before applying Anti-Reflex 2. Use a breathable primer or a thinned first coat as recommended by Tikkurila, then follow with one or two full coats of Anti-Reflex 2.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is Anti-Reflex 2 washable?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Anti-Reflex 2 is designed as a ceiling paint with an ultra-matt finish rather than a high-scrub wall coating. It is lightly cleanable once fully cured, but for areas that require a more durable, washable finish, a scrub-resistant matt or washable wall paint from the Tikkurila range is recommended.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What roller should I use with Anti-Reflex 2?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"For a smooth, uniform ceiling finish with Anti-Reflex 2, use a high-quality medium-pile roller. Load the roller well and work in consistent sections, maintaining a wet edge to reduce lap marks and roller bands.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is Anti-Reflex 2 the same as AR2?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. AR2 is a common shorthand for Tikkurila Anti-Reflex 2. If you see searches for “AR2 paint” or “AR2 ceiling paint”, they’re typically referring to Anti-Reflex 2.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How much does 10L of Anti-Reflex 2 cover?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Coverage is typically 7–11m² per litre depending on surface condition and porosity. As a guide, 10L covers around 70–110m² per coat. Most ceilings look best with two full coats for maximum opacity and a uniform ultra-matt finish.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is Anti-Reflex 2 good for ceilings with spotlights?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. Anti-Reflex 2 is designed for ceilings under strong or raking light, including spotlights and large windows, where standard matt paints can show roller marks, patchiness or flashing. Its ultra-matt finish helps keep the ceiling looking smooth and consistent.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"ProductGroup\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/tikkurila-anti-reflex-2-white#productgroup\",\n  \"name\": \"Tikkurila Anti-Reflex 2 White | Ultra-Matt Ceiling Paint\",\n  \"description\": \"Tikkurila Anti-Reflex 2 (AR2) is a premium ultra-matt ceiling paint designed to minimise flashing, roller marks and visible joint lines for a smooth, uniform finish.\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/tikkurila-anti-reflex-2-white\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Tikkurila\"\n  },\n  \"category\": \"Ceiling paint\",\n  \"image\": [\n    \"https:\/\/ldmdirect.co.uk\/cdn\/shop\/files\/tikkurila-anti-reflex-2-white-3l.webp?v=1766144411\u0026width=1200\",\n    \"https:\/\/ldmdirect.co.uk\/cdn\/shop\/files\/tikkurila-anti-reflex-2-white-10l.webp?v=1766143092\u0026width=1200\",\n    \"https:\/\/ldmdirect.co.uk\/cdn\/shop\/files\/tikkurila-anti-reflex-2-matt-ceiling-paint-lifestyle.webp?v=1766143092\u0026width=1200\"\n  ],\n  \"variesBy\": [\n    \"https:\/\/schema.org\/size\"\n  ],\n  \"hasVariant\": [\n    {\n      \"@type\": \"Product\",\n      \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/tikkurila-anti-reflex-2-white?variant=51648358023506#product\",\n      \"name\": \"Tikkurila Anti-Reflex 2 White (3L) | Ultra-Matt Ceiling Paint\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/tikkurila-anti-reflex-2-white?variant=51648358023506\",\n      \"sku\": \"A00985\",\n      \"brand\": { \"@type\": \"Brand\", \"name\": \"Tikkurila\" },\n      \"color\": \"White\",\n      \"size\": \"3L\",\n      \"image\": \"https:\/\/ldmdirect.co.uk\/cdn\/shop\/files\/tikkurila-anti-reflex-2-white-3l.webp?v=1766144411\u0026width=1200\",\n      \"offers\": {\n        \"@type\": \"Offer\",\n        \"priceCurrency\": \"GBP\",\n        \"price\": \"28.91\",\n        \"availability\": \"https:\/\/schema.org\/InStock\",\n        \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n        \"url\": \"https:\/\/ldmdirect.co.uk\/products\/tikkurila-anti-reflex-2-white?variant=51648358023506\",\n        \"seller\": {\n          \"@type\": \"Organization\",\n          \"name\": \"LDM Direct\",\n          \"url\": \"https:\/\/ldmdirect.co.uk\/\"\n        }\n      }\n    },\n    {\n      \"@type\": \"Product\",\n      \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/tikkurila-anti-reflex-2-white?variant=51648358056274#product\",\n      \"name\": \"Tikkurila Anti-Reflex 2 White (10L) | Ultra-Matt Ceiling Paint\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/tikkurila-anti-reflex-2-white?variant=51648358056274\",\n      \"sku\": \"A00986\",\n      \"brand\": { \"@type\": \"Brand\", \"name\": \"Tikkurila\" },\n      \"color\": \"White\",\n      \"size\": \"10L\",\n      \"image\": \"https:\/\/ldmdirect.co.uk\/cdn\/shop\/files\/tikkurila-anti-reflex-2-white-10l.webp?v=1766143092\u0026width=1200\",\n      \"offers\": {\n        \"@type\": \"Offer\",\n        \"priceCurrency\": \"GBP\",\n        \"price\": \"53.99\",\n        \"availability\": \"https:\/\/schema.org\/InStock\",\n        \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n        \"url\": \"https:\/\/ldmdirect.co.uk\/products\/tikkurila-anti-reflex-2-white?variant=51648358056274\",\n        \"seller\": {\n          \"@type\": \"Organization\",\n          \"name\": \"LDM Direct\",\n          \"url\": \"https:\/\/ldmdirect.co.uk\/\"\n        }\n      }\n    }\n  ],\n  \"offers\": {\n    \"@type\": \"AggregateOffer\",\n    \"priceCurrency\": \"GBP\",\n    \"lowPrice\": \"28.91\",\n    \"highPrice\": \"53.99\",\n    \"offerCount\": \"2\",\n    \"availability\": \"https:\/\/schema.org\/InStock\",\n    \"url\": \"https:\/\/ldmdirect.co.uk\/products\/tikkurila-anti-reflex-2-white\",\n    \"seller\": {\n      \"@type\": \"Organization\",\n      \"name\": \"LDM Direct\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/\"\n    }\n  }\n}\n\u003c\/script\u003e\n","brand":"Tikkurila","offers":[{"title":"3L","offer_id":51648358023506,"sku":"A00985","price":29.77,"currency_code":"GBP","in_stock":true},{"title":"10L","offer_id":51648358056274,"sku":"A00986","price":73.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/tikkurila-anti-reflex-2-white-10l.webp?v=1766143092"},{"product_id":"dulux-trade-vinyl-matt-pure-brilliant-white-7-5l","title":"Dulux Trade Vinyl Matt Pure Brilliant White 7.5L","description":"\u003cp\u003eDulux Trade Vinyl Matt is a top quality high opacity emulsion based on unique AkzoNobel technology which gives excellent coverage with a high quality finish.Suitable for all normal interior wall and ceiling surfaces.Our formula is 99.9% VOC free, based on in-can VOC content and measured in accordance with ISO 11890-2:2013\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dt_gb_en_vinyl_matt_pure_brilliant_white.pdf?v=1761214212\" target=\"_blank\" rel=\"noopener\"\u003e\n  Dulux Trade Vinyl Matt — Pure Brilliant White (Safety Data Sheet)\n\u003c\/a\u003e\n","brand":"Dulux Trade","offers":[{"title":"Default Title","offer_id":51648677970258,"sku":"A00062","price":41.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-trade-vinyl-matt-pure-brilliant-white-7-5l.webp?v=1761214519"},{"product_id":"dulux-trade-diamond-eggshell-tinted-colours","title":"Dulux Trade Diamond Eggshell Tinted Colours","description":"\u003cp\u003eDulux Trade Diamond Eggshell is a tough and cleanable emulsion with a smooth, even mid sheen finish. Magnolia and Tinting Bases contain Anti-Fade Technology to protect colour pigment from damage for truly long lasting colour and beautiful results. It's perfect for busy environments that require frequent cleaning as it contains unique Stain Repellent Technology, preventing stains from setting in to the surface and making cleaning up easier. It also protects against common scuffs and achieves Class 1 ISO 11998 and Type C BS 7719 scrub ratings, meaning walls withstand daily wear and tear and the finished job looks freshly painted for longer.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dt_gb_en_diamond_eggshell_light_base.pdf?v=1761214818\" target=\"_blank\" rel=\"noopener\"\u003e\n  Dulux Trade Diamond Eggshell — Light Base (Safety Data Sheet)\n\u003c\/a\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dt_gb_en_diamond_eggshell_medium_base.pdf?v=1761214818\" target=\"_blank\" rel=\"noopener\"\u003e\n  Dulux Trade Diamond Eggshell — Medium Base (Safety Data Sheet)\n\u003c\/a\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dt_gb_en_diamond_eggshell_extra_deep_base.pdf?v=1761214818\" target=\"_blank\" rel=\"noopener\"\u003e\n  Dulux Trade Diamond Eggshell — Extra Deep Base (Safety Data Sheet)\n\u003c\/a\u003e\n","brand":"Dulux Trade","offers":[{"title":"1L","offer_id":51648790757714,"sku":"A00023","price":39.67,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51648790790482,"sku":"A00035","price":75.96,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51648790823250,"sku":"A00036","price":118.43,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-trade-diamond-eggshell-tinted-colours-5l.webp?v=1761215408"},{"product_id":"crown-trade-extramatt-white-10l","title":"Crown Trade Extramatt White 10L","description":"\u003ch2\u003eCrown Trade Extramatt – White 10 L\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eCrown Trade Extramatt\u003c\/strong\u003e is a high-opacity matt that gives surfaces a flawless, flat matt finish. If you’re comparing trade paints, \u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/crown-trade\"\u003ebrowse all Crown Trade products here\u003c\/a\u003e to find the perfect partner for every stage of the job.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for Ceilings – hides minor surface imperfections\u003c\/li\u003e\n  \u003cli\u003eHigh opacity for rapid coverage\u003c\/li\u003e\n  \u003cli\u003eBreathable water-based formulation\u003c\/li\u003e\n  \u003cli\u003eQuick drying\u003c\/li\u003e\n  \u003cli\u003e99% Solvent Free\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIdeal Uses\u003c\/h3\u003e\n\u003cp\u003ePerfect for ceilings and touching up, large commercial interiors, schools and any project where you need a cost-effective “builders’ matt” that still looks superb.\u003c\/p\u003e\n\n\u003ch4\u003eApplication Advice\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eApply two coats by roller or airless spray. Use \u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/brushes-rollers?filter.p.m.pd_tools.product_type_tools=Brush\"\u003equality brushes\u003c\/a\u003e for cutting in.\u003c\/li\u003e\n  \u003cli\u003eMask trims with \u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/preparation-cleaning?filter.v.price.gte=\u0026amp;filter.v.price.lte=\u0026amp;filter.p.tag=Masking+Tape+%26+Surface+Protection\"\u003eprofessional masking tape\u003c\/a\u003e and roll large areas with our \u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/brushes-rollers?filter.p.m.pd_tools.product_type_tools=Sleeve\u0026amp;filter.p.m.pd_tools.product_type_tools=Frame\u0026amp;page=2\u0026amp;sort_by=best-selling\"\u003etrade rollers \u0026amp; frames\u003c\/a\u003e.\u003c\/li\u003e\n  \u003cli\u003eTouch dry ≈ 1 hour · Recoat ≈ 3–4 hours.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003eYour Benefits at a Glance\u003c\/h5\u003e\n\u003cul\u003e\n  \u003cli\u003eUltra-flat finish that minimises surface glare\u003c\/li\u003e\n  \u003cli\u003eHigh hiding power cuts down labour and material cost\u003c\/li\u003e\n  \u003cli\u003eLow odour – ideal for fast re-occupation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch6\u003eFAQs\u003c\/h6\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use it in bathrooms?\u003c\/strong\u003e\u003cbr\u003e\nIt’s breathable but not moisture-repellent. For moisture-prone rooms, overcoat with a durable Crown Trade Vinyl Matt once plaster has fully dried.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDo I need a primer sealer?\u003c\/strong\u003e\u003cbr\u003e\nOn sound, new plaster a thinned first coat acts as its own primer. Powdery surfaces should be sealed first.\u003c\/p\u003e\n","brand":"Crown Trade","offers":[{"title":"Default Title","offer_id":51648814612818,"sku":"A02659","price":33.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/crown-trade-extramatt-white-10l.webp?v=1761221104"},{"product_id":"leyland-trade-super-leytex-brilliant-white","title":"Leyland Trade Super Leytex Matt Emulsion Brilliant White 15L","description":"\u003ch1\u003eLeyland Trade Super Leytex Matt Emulsion Brilliant White 15L\u003c\/h1\u003e\n\n\u003cp\u003e\u003cstrong\u003eLeyland Trade Super Leytex Brilliant White 15L\u003c\/strong\u003e is a full-bodied, high opacity matt emulsion for interior walls and ceilings. Designed with a breathable (permeable) film, it’s a smart choice for freshly plastered surfaces as well as general redecoration work.\u003c\/p\u003e\n\u003cp\u003eIdeal for trade decorators and DIYers who want solid coverage and a clean, flat matt finish, Super Leytex applies by brush, roller or spray and is typically recoatable after 2–4 hours.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHigh opacity\u003c\/strong\u003e for strong covering power\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBreathable \/ permeable film\u003c\/strong\u003e – helps new plaster surfaces breathe and dry out\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFull-bodied matt finish\u003c\/strong\u003e for interior walls and ceilings\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWater-based\u003c\/strong\u003e for straightforward clean-up\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRecoatable after 2–4 hours\u003c\/strong\u003e (typical)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrush, roller or spray\u003c\/strong\u003e application\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLow \/ minimal VOC\u003c\/strong\u003e (as stated by manufacturer materials)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBest for\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNew plaster on interior walls and ceilings\u003c\/li\u003e\n  \u003cli\u003eAged plaster and wallboards (interior)\u003c\/li\u003e\n  \u003cli\u003eInterior blockwork, brickwork, concrete and cement rendering\u003c\/li\u003e\n  \u003cli\u003eTrade repaints in homes, rentals, offices and commercial interiors\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy it matters\u003c\/h2\u003e\n\u003cp\u003eIf you’re decorating newly plastered rooms, choosing a breathable matt emulsion can help avoid trapping moisture while still giving you the bright, consistent look you want. Super Leytex is built for reliable coverage and practical application on busy jobs.\u003c\/p\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable\u003e\n  \u003ctbody\u003e\n    \u003ctr\u003e\n\u003cth\u003eBrand\u003c\/th\u003e\n\u003ctd\u003eLeyland Trade\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003cth\u003eProduct range\u003c\/th\u003e\n\u003ctd\u003eSuper Leytex\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003cth\u003eType\u003c\/th\u003e\n\u003ctd\u003eHigh Opacity Matt Emulsion\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003cth\u003eColour\u003c\/th\u003e\n\u003ctd\u003eBrilliant White\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003cth\u003eFinish\u003c\/th\u003e\n\u003ctd\u003eMatt\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003ctd\u003e15L\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003cth\u003eCoverage\u003c\/th\u003e\n\u003ctd\u003eApprox. 13m² per litre (surface dependent)\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003cth\u003eRecoat time\u003c\/th\u003e\n\u003ctd\u003e2–4 hours (typical)\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003cth\u003eApplication methods\u003c\/th\u003e\n\u003ctd\u003eBrush, roller or spray\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003cth\u003eBase\u003c\/th\u003e\n\u003ctd\u003eWater-based\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003cth\u003eVOC level\u003c\/th\u003e\n\u003ctd\u003eMinimal\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003cth\u003eMPN\u003c\/th\u003e\n\u003ctd\u003e264707\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003cth\u003eEAN (GTIN)\u003c\/th\u003e\n\u003ctd\u003e5010426005027\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003cth\u003eSKU\u003c\/th\u003e\n\u003ctd\u003eA00400\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eSuitable surfaces\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNew plaster\u003c\/li\u003e\n  \u003cli\u003eAged plaster\u003c\/li\u003e\n  \u003cli\u003eWallboards\u003c\/li\u003e\n  \u003cli\u003eConcrete\u003c\/li\u003e\n  \u003cli\u003eCement rendering\u003c\/li\u003e\n  \u003cli\u003eBrickwork and blockwork (interior)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat’s included\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e1 × 15L tub of Leyland Trade Super Leytex Matt Emulsion (Brilliant White)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to use (general guide)\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eEnsure surfaces are sound, clean, dry, and free from loose or flaking material.\u003c\/li\u003e\n  \u003cli\u003eStir well before use.\u003c\/li\u003e\n  \u003cli\u003eApply evenly by brush or roller; avoid overspreading.\u003c\/li\u003e\n  \u003cli\u003eApply a second coat if required after 2–4 hours (typical).\u003c\/li\u003e\n  \u003cli\u003eDo not apply below 10°C.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eCleaning \u0026amp; storage\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eRemove as much product as possible from tools before washing.\u003c\/li\u003e\n  \u003cli\u003eClean equipment promptly after use in warm soapy water and rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eStore and transport upright and protect from frost.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSafety Data Sheet (SDS)\u003c\/h2\u003e\n\u003cp\u003ePlease review the Safety Data Sheet before use: \n  \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/leyland-trade-super-leytex-safety-data-sheet.pdf?v=1769506505\" target=\"_blank\" rel=\"noopener\"\u003eDownload the Leyland Trade Super Leytex SDS (PDF)\u003c\/a\u003e.\n\u003c\/p\u003e\n\n\u003ch2\u003eAccessories \u0026amp; add-ons\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/brushes-rollers?filter.p.m.pd_tools.product_type_tools=Sleeve\"\u003eRollers \u0026amp; sleeves (trade 9\" \/ 12\")\u003c\/a\u003e, \u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/brushes-rollers?filter.p.m.pd_tools.product_type_tools=Frame\"\u003eroller frame\u003c\/a\u003e \u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/brushes-rollers?filter.p.m.pd_tools.product_type_tools=Extension+Pole\"\u003eand extension pole\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/brushes-rollers?filter.p.m.pd_tools.product_type_tools=Brush\"\u003eBrushes\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/paint-trays-kettles-scuttles\"\u003ePaint scuttle\/tray and liners\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/masking-tape-surface-protection\"\u003eMasking tape, dust sheets, protective film\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/ldmdirect.co.uk\/collections\/sandpaper-abrasives\"\u003eAbrasives\/sanding pads for surface prep\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003ePPE: gloves, eye protection, and respiratory protection for spraying\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eDelivery \u0026amp; returns\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFree shipping over £50\u003c\/strong\u003e (UK)\u003c\/li\u003e\n  \u003cli\u003e\u003cstrong\u003e28-day returns\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy buy from us\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eUK stock and friendly support\u003c\/li\u003e\n  \u003cli\u003eFast dispatch\u003c\/li\u003e\n  \u003cli\u003eTrade-friendly service for decorators and DIYers\u003c\/li\u003e\n  \u003cli\u003eIndependent family-owned business\u003c\/li\u003e\n  \u003cli\u003e16 decorating stores nationwide (Westoby, Peter Robbins, LDM Trade Paints \u0026amp; London Decorators Merchants)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\n\u003ch3\u003eIs Leyland Trade Super Leytex suitable for new plaster?\u003c\/h3\u003e\n\u003cp\u003eYes. It’s designed with a breathable (permeable) film, making it suitable for new plaster on interior walls and ceilings.\u003c\/p\u003e\n\n\u003ch3\u003eWhat finish is Super Leytex Brilliant White?\u003c\/h3\u003e\n\u003cp\u003eThis product is a matt emulsion finish in Brilliant White.\u003c\/p\u003e\n\n\u003ch3\u003eWhat surfaces can I use it on?\u003c\/h3\u003e\n\u003cp\u003eIt’s suitable for interior new plaster, aged plaster, wallboards, concrete, cement rendering, and interior brickwork\/blockwork.\u003c\/p\u003e\n\n\u003ch3\u003eHow much does 15L cover?\u003c\/h3\u003e\n\u003cp\u003eCoverage is approximately 13m² per litre, depending on the surface and its porosity. Strong or contrasting colours may need extra coats.\u003c\/p\u003e\n\n\u003ch3\u003eHow long does it take to recoat?\u003c\/h3\u003e\n\u003cp\u003eIt’s typically recoatable after 2–4 hours (conditions and surfaces can affect drying).\u003c\/p\u003e\n\n\u003ch3\u003eCan I apply it with a roller or sprayer?\u003c\/h3\u003e\n\u003cp\u003eYes—it's suitable for brush, roller, or spray application. For roller or spray, a small amount of clean water may be added if needed.\u003c\/p\u003e\n\n\u003ch3\u003eIs it water-based?\u003c\/h3\u003e\n\u003cp\u003eYes, it’s a water-based emulsion, which makes clean-up more straightforward.\u003c\/p\u003e\n\n\u003ch3\u003eHow do I clean brushes\/rollers after use?\u003c\/h3\u003e\n\u003cp\u003eRemove excess paint, then wash tools promptly in warm soapy water and rinse thoroughly.\u003c\/p\u003e\n\n\u003ch3\u003eDo you sell accessories for applying emulsion?\u003c\/h3\u003e\n\u003cp\u003eYes—see our rollers and sleeves, brushes, trays\/liners, masking and surface protection, and abrasives in the Accessories section above.\u003c\/p\u003e\n\n\u003ch3\u003eWhere can I find the Safety Data Sheet (SDS)?\u003c\/h3\u003e\n\u003cp\u003eYou can download it from the SDS link on this page before use.\u003c\/p\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is Leyland Trade Super Leytex suitable for new plaster?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. It’s designed with a breathable (permeable) film, making it suitable for new plaster on interior walls and ceilings.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What finish is Super Leytex Brilliant White?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"This product is a matt emulsion finish in Brilliant White.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What surfaces can I use it on?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"It’s suitable for interior new plaster, aged plaster, wallboards, concrete, cement rendering, and interior brickwork\/blockwork.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How much does 15L cover?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Coverage is approximately 13m² per litre, depending on the surface and its porosity. Strong or contrasting colours may need extra coats.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How long does it take to recoat?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"It’s typically recoatable after 2–4 hours (conditions and surfaces can affect drying).\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can I apply it with a roller or sprayer?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes—it's suitable for brush, roller, or spray application. For roller or spray, a small amount of clean water may be added if needed.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is it water-based?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes, it’s a water-based emulsion, which makes clean-up more straightforward.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How do I clean brushes\/rollers after use?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Remove excess paint, then wash tools promptly in warm soapy water and rinse thoroughly.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Do you sell accessories for applying emulsion?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes—see our rollers and sleeves, brushes, trays\/liners, masking and surface protection, and abrasives in the Accessories section above.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Where can I find the Safety Data Sheet (SDS)?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"You can download it from the SDS link on this page before use.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"name\": \"Leyland Trade Super Leytex Matt Emulsion Brilliant White 15L\",\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/leyland-trade-super-leytex-brilliant-white-15l.webp?v=1763471402\"\n  ],\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Leyland Trade\"\n  },\n  \"sku\": \"A00400\",\n  \"mpn\": \"264707\",\n  \"gtin13\": \"5010426005027\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/leyland-trade-super-leytex-brilliant-white\",\n  \"offers\": {\n    \"@type\": \"Offer\",\n    \"priceCurrency\": \"GBP\",\n    \"price\": \"38.51\",\n    \"availability\": \"https:\/\/schema.org\/InStock\",\n    \"url\": \"https:\/\/ldmdirect.co.uk\/products\/leyland-trade-super-leytex-brilliant-white\",\n    \"shippingDetails\": {\n      \"@type\": \"OfferShippingDetails\",\n      \"shippingDestination\": {\n        \"@type\": \"DefinedRegion\",\n        \"addressCountry\": \"GB\"\n      },\n      \"shippingLabel\": \"Free shipping over £50\"\n    },\n    \"hasMerchantReturnPolicy\": {\n      \"@type\": \"MerchantReturnPolicy\",\n      \"applicableCountry\": \"GB\",\n      \"returnPolicyCategory\": \"https:\/\/schema.org\/MerchantReturnFiniteReturnWindow\",\n      \"merchantReturnDays\": 28\n    }\n  }\n}\n\u003c\/script\u003e\n","brand":"Leyland Trade","offers":[{"title":"Default Title","offer_id":51649158152530,"sku":"A00400","price":38.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/leyland-trade-super-leytex-brilliant-white-15l.webp?v=1763471402"},{"product_id":"dulux-trade-vinyl-matt-tinted-colours","title":"Dulux Trade Vinyl Matt Tinted Colours","description":"\u003cp\u003eDulux Trade Vinyl Matt is a top quality high opacity emulsion based on unique AkzoNobel technology which gives excellent coverage with a high quality finish.Suitable for all normal interior wall and ceiling surfaces.Our formula is 99.9% VOC free, based on in-can VOC content and measured in accordance with ISO 11890-2:2013\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dt_gb_en_vinyl_matt_light_base.pdf?v=1761216021\" target=\"_blank\" rel=\"noopener\"\u003e\n  Dulux Trade Vinyl Matt — Light Base (Safety Data Sheet)\n\u003c\/a\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dt_gb_en_vinyl_matt_medium_base.pdf?v=1761216020\" target=\"_blank\" rel=\"noopener\"\u003e\n  Dulux Trade Vinyl Matt — Medium Base (Safety Data Sheet)\n\u003c\/a\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dt_gb_en_vinyl_matt_extra_deep_base.pdf?v=1761216020\" target=\"_blank\" rel=\"noopener\"\u003e\n  Dulux Trade Vinyl Matt — Extra Deep Base (Safety Data Sheet)\n\u003c\/a\u003e\n","brand":"Dulux Trade","offers":[{"title":"1L","offer_id":51656360001874,"sku":"A00051","price":23.8,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51656360034642,"sku":"A00055","price":49.19,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51656360067410,"sku":"A00056","price":75.96,"currency_code":"GBP","in_stock":true},{"title":"10L","offer_id":51656360100178,"sku":"A00050","price":149.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-trade-vinyl-matt-tinted-colours-5l.webp?v=1761216671"},{"product_id":"dulux-heritage-velvet-matt-ash-white","title":"Dulux Heritage Velvet Matt Ash White","description":"\u003ch1\u003eAsh White\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Ash White is a warm white with a hint of grey, adding softness and versatility. Think of dandelion clocks and duck down feathers to capture the essence of this downy, cool neutral that is barely there yet truly atmospheric.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators seeking a luxurious, high-quality finish, Velvet Matt Ash White is an ideal choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a beautiful soft-touch feel. Ideal for high-end decorating projects, Ash White ensures a flawless and elegant result.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Ash White:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Ash White\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt Ash White – a subtle, refined neutral with timeless appeal.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-ash-white#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Ash White\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-ash-white\",\n  \"description\": \"Ash White Dulux Heritage Velvet Matt – Ash White is a warm white with a hint of grey, adding softness and versatility. Think of dandelion clocks and duck down feathers to capture the essence of this downy, cool neutral that is barely there yet truly atmospheric. For decorators seeking a luxurious, high-quality finish, Velvet Matt Ash White is an ideal choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a beautiful soft-touch feel. Ideal for high-end decorating projects, Ash White ensures a flawless and elegant result. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Ash White: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required. Application: Stir the paint tho\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-top_shot.png?v=1759825817\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_lifea-scaled.jpg?v=1759825816\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_lifeg-scaled.jpg?v=1759825817\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_combi.png?v=1759825817\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature.png?v=1759825816\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise.png?v=1759825816\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-ash-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02659\",\n      \"name\": \"Dulux Heritage Velvet Matt Ash White - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-ash-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Ash White - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-ash-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Ash White - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-ash-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Ash White - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679229083986,"sku":"B02659","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679229116754,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679229149522,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679229182290,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-top_shot.png?v=1759825817"},{"product_id":"dulux-heritage-velvet-matt-bathstone-beige","title":"Dulux Heritage Velvet Matt Bathstone Beige","description":"\u003ch1\u003eBathstone Beige\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Bathstone Beige is a rich, mid-toned cream inspired by the iconic city of Bath and its renowned architecture, including the Royal Crescent, one of the finest examples of Georgian design. The warm yellow tone of Bath stone is what gives the city its welcoming, immaculate appearance.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators seeking a luxurious, high-quality finish, Velvet Matt Bathstone Beige is an excellent choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a beautiful soft-touch feel. Ideal for high-end decorating projects, Bathstone Beige ensures a flawless and elegant result.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Bathstone Beige:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Bathstone Beige\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt Bathstone Beige – a warm, timeless neutral inspired by classic Georgian elegance.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u0026lt;*\n\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-bathstone-beige#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Bathstone Beige\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-bathstone-beige\",\n  \"description\": \"Bathstone Beige Dulux Heritage Velvet Matt – Bathstone Beige is a rich, mid-toned cream inspired by the iconic city of Bath and its renowned architecture, including the Royal Crescent, one of the finest examples of Georgian design. The warm yellow tone of Bath stone is what gives the city its welcoming, immaculate appearance. For decorators seeking a luxurious, high-quality finish, Velvet Matt Bathstone Beige is an excellent choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a beautiful soft-touch feel. Ideal for high-end decorating projects, Bathstone Beige ensures a flawless and elegant result. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Bathstone Beige: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand do\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-bathstone-beige-top_shot.png?v=1759825818\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-BATHSTONE-BEIGE_lifeg-scaled.jpg?v=1759825817\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-BATHSTONE-BEIGE_lifeh-scaled.jpg?v=1759825818\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-BATHSTONE-BEIGE_combi.png?v=1759825818\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_78622826-023e-4dbe-b3b8-92a48904f893.png?v=1759825817\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_5d4fb274-f51b-44d3-a494-50fe59a10cf2.png?v=1759825818\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-bathstone-beige\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02660\",\n      \"name\": \"Dulux Heritage Velvet Matt Bathstone Beige - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-bathstone-beige\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Bathstone Beige - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-bathstone-beige\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Bathstone Beige - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-bathstone-beige\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Bathstone Beige - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679229215058,"sku":"B02660","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679229247826,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679229280594,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679229313362,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-bathstone-beige-top_shot.png?v=1759825818"},{"product_id":"dulux-heritage-velvet-matt-beachcomb-grey","title":"Dulux Heritage Velvet Matt Beachcomb Grey","description":"\u003ch1\u003eBeachcomb Grey\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Beachcomb Grey is a subtle mid grey that creates a sense of modernity rooted firmly in history. Georgians favoured muted colours, and softer shades such as this grew in popularity towards the end of the period as interiors became lighter and brighter.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-beachcomb-grey#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Beachcomb Grey\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-beachcomb-grey\",\n  \"description\": \"Beachcomb Grey Dulux Heritage Velvet Matt – Beachcomb Grey is a subtle mid grey that creates a sense of modernity rooted firmly in history. Georgians favoured muted colours, and softer shades such as this grew in popularity towards the end of the period as interiors became lighter and brighter. For decorators seeking a luxurious, high-quality finish, Velvet Matt Beachcomb Grey is an excellent choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a beautiful soft-touch feel. Ideal for high-end decorating projects, Beachcomb Grey ensures a flawless and elegant result. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Beachcomb Grey: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-beachcomb-grey-top_shot.png?v=1759825819\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-BEACHCOMB-GREY_lifea-scaled.jpg?v=1759825819\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-BEACHCOMB-GREY_lifeb-scaled.jpg?v=1759825818\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-beachcomb-grey-combi.png?v=1759825819\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_c6ffa0d2-c437-4cbc-8c86-90970902c250.png?v=1759825818\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_d0a84ba9-2342-4ccb-ada0-7bc96c78981e.png?v=1759825818\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-beachcomb-grey\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02661\",\n      \"name\": \"Dulux Heritage Velvet Matt Beachcomb Grey - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-beachcomb-grey\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Beachcomb Grey - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-beachcomb-grey\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Beachcomb Grey - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-beachcomb-grey\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Beachcomb Grey - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e\n\u003cp\u003eFor decorators seeking a luxurious, high-quality finish, Velvet Matt Beachcomb Grey is an excellent choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a beautiful soft-touch feel. Ideal for high-end decorating projects, Beachcomb Grey ensures a flawless and elegant result.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Beachcomb Grey:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Beachcomb Grey\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt Beachcomb Grey – a refined, timeless neutral with historic character.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679229378898,"sku":"B02661","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679229411666,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679229444434,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679229477202,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-beachcomb-grey-top_shot.png?v=1759825819"},{"product_id":"dulux-heritage-velvet-matt-biscuit-beige","title":"Dulux Heritage Velvet Matt Biscuit Beige","description":"\u003ch1\u003eBiscuit Beige\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Biscuit Beige is a mid, warm neutral with a subtle red undertone that gives it a gentle rosy glow. Earthy tones like this create a natural, cocooning atmosphere and work equally well alongside traditional timber beams or polished concrete floors.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators seeking a luxurious, high-quality finish, Velvet Matt Biscuit Beige is an excellent choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a beautiful soft-touch feel. Ideal for high-end decorating projects, Biscuit Beige ensures a flawless and elegant result.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Biscuit Beige:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Biscuit Beige\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt Biscuit Beige – a warm, versatile neutral with timeless appeal.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-biscuit-beige#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Biscuit Beige\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-biscuit-beige\",\n  \"description\": \"Biscuit Beige Dulux Heritage Velvet Matt – Biscuit Beige is a mid, warm neutral with a subtle red undertone that gives it a gentle rosy glow. Earthy tones like this create a natural, cocooning atmosphere and work equally well alongside traditional timber beams or polished concrete floors. For decorators seeking a luxurious, high-quality finish, Velvet Matt Biscuit Beige is an excellent choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a beautiful soft-touch feel. Ideal for high-end decorating projects, Biscuit Beige ensures a flawless and elegant result. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Biscuit Beige: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer i\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-biscuit-beige-top_shot.png?v=1759825820\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-BISCUIT-BEIGE_lifea-scaled.jpg?v=1759825820\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-BISCUIT-BEIGE_lifeg-scaled.jpg?v=1759825820\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-biscuit-beige-combi.png?v=1759825820\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_3cda0e4a-1304-473f-8a27-1434267550df.png?v=1759825819\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_3016bd02-52e7-4aeb-85a3-b8353ace5a86.png?v=1759825819\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-biscuit-beige\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02662\",\n      \"name\": \"Dulux Heritage Velvet Matt Biscuit Beige - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-biscuit-beige\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Biscuit Beige - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-biscuit-beige\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Biscuit Beige - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-biscuit-beige\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Biscuit Beige - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e\n","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679229509970,"sku":"B02662","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679229542738,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679229575506,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679229608274,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-biscuit-beige-top_shot.png?v=1759825820"},{"product_id":"dulux-heritage-velvet-matt-blue-ribbon","title":"Dulux Heritage Velvet Matt Blue Ribbon","description":"\u003ch1\u003eBlue Ribbon\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Blue Ribbon is a pale, misty blue that evokes clear winter mornings and calm seas. Equally at home in a country cottage paired with natural wood or in a sharp, contemporary space surrounded by white, this versatile shade can feel crisp or comforting, moody or light-hearted.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators seeking a luxurious, high-quality finish, Velvet Matt Blue Ribbon is an excellent choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a rich depth of colour, enhancing both traditional and modern interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a beautiful soft-touch feel. Ideal for high-end decorating projects, Blue Ribbon ensures a flawless and elegant result.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Blue Ribbon:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Blue Ribbon\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt Blue Ribbon – a refined, versatile blue with timeless appeal.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-blue-ribbon#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Blue Ribbon\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-blue-ribbon\",\n  \"description\": \"Blue Ribbon Dulux Heritage Velvet Matt – Blue Ribbon is a pale, misty blue that evokes clear winter mornings and calm seas. Equally at home in a country cottage paired with natural wood or in a sharp, contemporary space surrounded by white, this versatile shade can feel crisp or comforting, moody or light-hearted. For decorators seeking a luxurious, high-quality finish, Velvet Matt Blue Ribbon is an excellent choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a rich depth of colour, enhancing both traditional and modern interiors. With exceptional durability and superior coverage, this paint provides a beautiful soft-touch feel. Ideal for high-end decorating projects, Blue Ribbon ensures a flawless and elegant result. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Blue Ribbon: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a sui\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-blue-ribbon-top_shot.png?v=1759825822\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-BLUE-RIBBON_lifeh-scaled.jpg?v=1759825821\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-BLUE-RIBBON_lifea-scaled.jpg?v=1759825822\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-blue-ribbon-combi.png?v=1759825823\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_9192b582-4f7f-4b54-84ca-74a2a778c944.png?v=1759825821\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_2d525076-553c-4d71-ba03-b9947afdccf4.png?v=1759825821\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-blue-ribbon\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02663\",\n      \"name\": \"Dulux Heritage Velvet Matt Blue Ribbon - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-blue-ribbon\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Blue Ribbon - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-blue-ribbon\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Blue Ribbon - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-blue-ribbon\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Blue Ribbon - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679229641042,"sku":"B02663","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679229673810,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679229706578,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679229739346,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-blue-ribbon-top_shot.png?v=1759825822"},{"product_id":"dulux-heritage-velvet-matt-boathouse-blue","title":"Dulux Heritage Velvet Matt Boathouse Blue","description":"\u003ch1\u003eBoathouse Blue\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Boathouse Blue is a mid-tone blue with a touch of grey, giving it a smoky, sophisticated appearance. The subtle black undertone adds a laid-back softness, allowing this shade to introduce colour impact and drama while remaining exceptionally easy to live with.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators seeking a luxurious, high-quality finish, Velvet Matt Boathouse Blue is an excellent choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a rich depth of colour, perfectly suited to both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a beautiful soft-touch feel. Ideal for high-end decorating projects, Boathouse Blue ensures a flawless and elegant result.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Boathouse Blue:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Boathouse Blue\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt Boathouse Blue – a refined balance of depth, drama, and timeless elegance.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-boathouse-blue#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Boathouse Blue\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-boathouse-blue\",\n  \"description\": \"Boathouse Blue Dulux Heritage Velvet Matt – Boathouse Blue is a mid-tone blue with a touch of grey, giving it a smoky, sophisticated appearance. The subtle black undertone adds a laid-back softness, allowing this shade to introduce colour impact and drama while remaining exceptionally easy to live with. For decorators seeking a luxurious, high-quality finish, Velvet Matt Boathouse Blue is an excellent choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a rich depth of colour, perfectly suited to both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a beautiful soft-touch feel. Ideal for high-end decorating projects, Boathouse Blue ensures a flawless and elegant result. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Boathouse Blue: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas a\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-boathouse-blue-top_shot.png?v=1759825825\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-BOATHOUSE-BLUE_lifeg-scaled.jpg?v=1759825824\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-BOATHOUSE-BLUE_lifec-scaled.jpg?v=1759825824\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-boathouse-blue-combi.png?v=1759825825\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_5edf9dee-d4b3-4788-868d-0b01e93db6e0.png?v=1759825823\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_e5c02de9-fef4-4f12-9b96-702d7dbc08ee.png?v=1759825824\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-boathouse-blue\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02664\",\n      \"name\": \"Dulux Heritage Velvet Matt Boathouse Blue - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-boathouse-blue\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Boathouse Blue - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-boathouse-blue\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Boathouse Blue - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-boathouse-blue\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Boathouse Blue - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679229804882,"sku":"B02664","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679229837650,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679229870418,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679229903186,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-boathouse-blue-top_shot.png?v=1759825825"},{"product_id":"dulux-heritage-velvet-matt-brushed-gold","title":"Dulux Heritage Velvet Matt Brushed Gold","description":"\u003ch1\u003eBrushed Gold\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Brushed Gold is a deep, burnished, indulgent yellow that creates a sense of opulence without trying too hard. With its easy-going charm, this shade is equally suited to a late Georgian parlour or to zoning a statement area in a contemporary open-plan home.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators seeking a luxurious, high-quality finish, Velvet Matt Brushed Gold is an excellent choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a beautiful soft-touch feel. Ideal for high-end decorating projects, Brushed Gold ensures a flawless and elegant result.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Brushed Gold:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Brushed Gold\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt Brushed Gold – a refined balance of warmth, elegance, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-brushed-gold#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Brushed Gold\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-brushed-gold\",\n  \"description\": \"Brushed Gold Dulux Heritage Velvet Matt – Brushed Gold is a deep, burnished, indulgent yellow that creates a sense of opulence without trying too hard. With its easy-going charm, this shade is equally suited to a late Georgian parlour or to zoning a statement area in a contemporary open-plan home. For decorators seeking a luxurious, high-quality finish, Velvet Matt Brushed Gold is an excellent choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a beautiful soft-touch feel. Ideal for high-end decorating projects, Brushed Gold ensures a flawless and elegant result. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Brushed Gold: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable pr\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-brushed-gold-top_shot.png?v=1759825828\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-BRUSHED-GOLD_lifeb-scaled.jpg?v=1759825828\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-BRUSHED-GOLD_lifec-scaled.jpg?v=1759825826\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-brushed-gold-combi.png?v=1759825826\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_0cc6ac8b-0270-4960-b191-991fbc1f3daf.png?v=1759825825\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_d79cd83d-1404-4e40-b079-0598c3a9fb45.png?v=1759825826\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-brushed-gold\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02665\",\n      \"name\": \"Dulux Heritage Velvet Matt Brushed Gold - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-brushed-gold\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Brushed Gold - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-brushed-gold\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Brushed Gold - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-brushed-gold\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Brushed Gold - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679230034258,"sku":"B02665","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679230067026,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679230099794,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679230132562,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-brushed-gold-top_shot.png?v=1759825828"},{"product_id":"dulux-heritage-velvet-matt-buff","title":"Dulux Heritage Velvet Matt Buff","description":"\u003ch1\u003eBuff\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Buff is a mid-toned golden neutral that refers to the colour of natural, undyed leather. First recorded as a colour name in 1686, Buff has a comforting familiarity, while still offering versatility across several shades within the yellow-brown colour spectrum.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators looking for a luxurious, high-quality finish, Velvet Matt Buff is an ideal choice. This premium interior emulsion provides an ultra-smooth, matt finish with a rich depth of colour, perfectly suited to both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint delivers a beautiful soft-touch feel. Ideal for high-end decorating projects, Buff ensures a flawless and elegant result.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Buff:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Buff\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt Buff – a timeless, versatile neutral combining elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-buff#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Buff\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-buff\",\n  \"description\": \"Buff Dulux Heritage Velvet Matt – Buff is a mid-toned golden neutral that refers to the colour of natural, undyed leather. First recorded as a colour name in 1686, Buff has a comforting familiarity, while still offering versatility across several shades within the yellow-brown colour spectrum. For decorators looking for a luxurious, high-quality finish, Velvet Matt Buff is an ideal choice. This premium interior emulsion provides an ultra-smooth, matt finish with a rich depth of colour, perfectly suited to both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint delivers a beautiful soft-touch feel. Ideal for high-end decorating projects, Buff ensures a flawless and elegant result. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Buff: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required. \",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-buff-top_shot.png?v=1759825830\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-BUFF_lifea-scaled.jpg?v=1759825829\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-BUFF_lifeh-scaled.jpg?v=1759825829\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-buff-combi.png?v=1759825830\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_265a589f-7d2c-409d-9190-278cff57ed92.png?v=1759825828\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_a5993971-1ff4-4f92-a05a-3783fac5e679.png?v=1759825828\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-buff\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02666\",\n      \"name\": \"Dulux Heritage Velvet Matt Buff - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-buff\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Buff - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-buff\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Buff - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-buff\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Buff - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679230165330,"sku":"B02666","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679230198098,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679230230866,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679230263634,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-buff-top_shot.png?v=1759825830"},{"product_id":"dulux-heritage-velvet-matt-butter-cup","title":"Dulux Heritage Velvet Matt Butter Cup","description":"\u003ch1\u003eButter Cup\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Butter Cup is a bright, mid yellow that takes its name from the cheerful little flowers that dot the English countryside and that many of us enjoyed holding up to our chins as children. Bold, sunny yellows such as this are an important part of the classic Victorian colour palette.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators looking for a luxurious, high-quality finish, Velvet Matt Butter Cup is an excellent choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a beautiful soft-touch feel. Ideal for high-end decorating projects, Butter Cup ensures a flawless and elegant result.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Butter Cup:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Butter Cup\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt Butter Cup – a joyful, characterful shade combining elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-butter-cup#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Butter Cup\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-butter-cup\",\n  \"description\": \"Butter Cup Dulux Heritage Velvet Matt – Butter Cup is a bright, mid yellow that takes its name from the cheerful little flowers that dot the English countryside and that many of us enjoyed holding up to our chins as children. Bold, sunny yellows such as this are an important part of the classic Victorian colour palette. For decorators looking for a luxurious, high-quality finish, Velvet Matt Butter Cup is an excellent choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a beautiful soft-touch feel. Ideal for high-end decorating projects, Butter Cup ensures a flawless and elegant result. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Butter Cup: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas an\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-butter-cup-top_shot.png?v=1759825832\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-BUTTER-CUP_lifeh-scaled.jpg?v=1759825831\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-BUTTER-CUP_lifeb-scaled.jpg?v=1759825831\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-butter-cup-combi.png?v=1759825832\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_dfae45b5-dab3-4508-ac67-081a2f1d3b4e.png?v=1759825830\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_e430f292-8514-4c57-a065-f7582e81e075.png?v=1759825831\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-butter-cup\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02667\",\n      \"name\": \"Dulux Heritage Velvet Matt Butter Cup - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-butter-cup\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Butter Cup - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-butter-cup\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Butter Cup - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-butter-cup\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Butter Cup - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679230329170,"sku":"B02667","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679230361938,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679230394706,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679230427474,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-butter-cup-top_shot.png?v=1759825832"},{"product_id":"dulux-heritage-velvet-matt-candle-cream","title":"Dulux Heritage Velvet Matt Candle Cream","description":"\u003ch1\u003eCandle Cream\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Candle Cream is a pale tone with a breath of peach and a softly muted quality, creating the atmospheric effect of candlelight as it dances across interior walls. Similar floral cream shades have been popular since they first captured Edwardian imaginations at the start of the 20th century.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators seeking a luxurious, high-quality finish, Velvet Matt Candle Cream is an excellent choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a refined depth of colour, enhancing both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a beautiful soft-touch feel. Ideal for high-end decorating projects, Candle Cream ensures a flawless and elegant result.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Candle Cream:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Candle Cream\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt Candle Cream – a warm, timeless shade combining elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-candle-cream#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Candle Cream\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-candle-cream\",\n  \"description\": \"Candle Cream Dulux Heritage Velvet Matt – Candle Cream is a pale tone with a breath of peach and a softly muted quality, creating the atmospheric effect of candlelight as it dances across interior walls. Similar floral cream shades have been popular since they first captured Edwardian imaginations at the start of the 20th century. For decorators seeking a luxurious, high-quality finish, Velvet Matt Candle Cream is an excellent choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a refined depth of colour, enhancing both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a beautiful soft-touch feel. Ideal for high-end decorating projects, Candle Cream ensures a flawless and elegant result. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Candle Cream: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand dow\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-candle-cream-top_shot.png?v=1759825834\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-CANDLE-CREAM_lifeh-scaled.jpg?v=1759825833\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-CANDLE-CREAM_lifeg-scaled.jpg?v=1759825833\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-candle-cream-combi.png?v=1759825834\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_d672887c-ad25-476e-9292-c8602573cb19.png?v=1759825832\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_bbbddc21-8d6f-4e2d-b9a6-bd69cdc06d2f.png?v=1759825833\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-candle-cream\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02668\",\n      \"name\": \"Dulux Heritage Velvet Matt Candle Cream - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-candle-cream\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Candle Cream - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-candle-cream\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Candle Cream - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-candle-cream\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Candle Cream - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679230460242,"sku":"B02668","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679230493010,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679230525778,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679230558546,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-candle-cream-top_shot.png?v=1759825834"},{"product_id":"dulux-heritage-velvet-matt-chalk-white","title":"Dulux Heritage Velvet Matt Chalk White","description":"\u003ch1\u003eChalk White\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Chalk White is a pale tone with a breath of peach and a softly muted quality, creating the atmospheric effect of candlelight as it dances across interior walls. Similar floral cream shades have been popular since they first captured Edwardian imaginations at the start of the 20th century.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators seeking a luxurious, high-quality finish, Velvet Matt Chalk White is an excellent choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a refined depth of colour, enhancing both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a beautiful soft-touch feel. Ideal for high-end decorating projects, Chalk White ensures a flawless and elegant result.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Chalk White:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Chalk White\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt Chalk White – a refined, timeless shade combining elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-chalk-white#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Chalk White\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-chalk-white\",\n  \"description\": \"Chalk White Dulux Heritage Velvet Matt – Chalk White is a pale tone with a breath of peach and a softly muted quality, creating the atmospheric effect of candlelight as it dances across interior walls. Similar floral cream shades have been popular since they first captured Edwardian imaginations at the start of the 20th century. For decorators seeking a luxurious, high-quality finish, Velvet Matt Chalk White is an excellent choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a refined depth of colour, enhancing both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a beautiful soft-touch feel. Ideal for high-end decorating projects, Chalk White ensures a flawless and elegant result. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Chalk White: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rou\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-chalk-white-top_shot.png?v=1759825835\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-CHALK-WHITE_lifeh-scaled.jpg?v=1759825834\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-CHALK-WHITE_lifeg-scaled.jpg?v=1759825834\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-chalk-white-combi.png?v=1759825835\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_5aa05d29-0ef6-41d4-9152-0a44bb739f34.png?v=1759825833\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_edb3ced7-87b7-4844-a7a1-f5ffdefada97.png?v=1759825833\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-chalk-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02669\",\n      \"name\": \"Dulux Heritage Velvet Matt Chalk White - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-chalk-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Chalk White - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-chalk-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Chalk White - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-chalk-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Chalk White - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679230624082,"sku":"B02669","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679230656850,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679230689618,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679230722386,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-chalk-white-top_shot.png?v=1759825835"},{"product_id":"dulux-heritage-velvet-matt-cherry-truffle","title":"Dulux Heritage Velvet Matt Cherry Truffle","description":"\u003ch1\u003eCherry Truffle\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Cherry Truffle is a deep, bitter chocolate shade with a subtle red undertone that adds a sense of decadent warmth. This lavish brown works beautifully as both a mirror-like gloss or a velvety soft matt, placing it far beyond any dated associations with 1970s browns.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators seeking a luxurious, high-quality finish, Velvet Matt Cherry Truffle is an excellent choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a refined soft-touch feel. Ideal for high-end decorating projects, Cherry Truffle ensures a flawless and elegant result.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Cherry Truffle:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Cherry Truffle\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt Cherry Truffle – a rich, indulgent shade combining elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-cherry-truffle#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Cherry Truffle\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-cherry-truffle\",\n  \"description\": \"Cherry Truffle Dulux Heritage Velvet Matt – Cherry Truffle is a deep, bitter chocolate shade with a subtle red undertone that adds a sense of decadent warmth. This lavish brown works beautifully as both a mirror-like gloss or a velvety soft matt, placing it far beyond any dated associations with 1970s browns. For decorators seeking a luxurious, high-quality finish, Velvet Matt Cherry Truffle is an excellent choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a refined soft-touch feel. Ideal for high-end decorating projects, Cherry Truffle ensures a flawless and elegant result. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Cherry Truffle: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and app\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-cherry-truffle-top_shot.png?v=1759825836\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-CHERRY-TRUFFLE_lifea-scaled.jpg?v=1759825835\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-CHERRY-TRUFFLE_lifeg-scaled.jpg?v=1759825836\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-cherry-truffle-combi.png?v=1759825836\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_222d9f52-6c10-4ecd-a105-d208a7735a45.png?v=1759825834\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_f37cc105-6ddd-4ea2-83e1-f305de895125.png?v=1759825835\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-cherry-truffle\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02670\",\n      \"name\": \"Dulux Heritage Velvet Matt Cherry Truffle - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-cherry-truffle\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Cherry Truffle - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-cherry-truffle\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Cherry Truffle - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-cherry-truffle\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Cherry Truffle - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679232328018,"sku":"B02670","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679232360786,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679232393554,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679232426322,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-cherry-truffle-top_shot.png?v=1759825836"},{"product_id":"dulux-heritage-velvet-matt-chiltern-white","title":"Dulux Heritage Velvet Matt Chiltern White","description":"\u003ch1\u003eChiltern White\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Chiltern White is an ultra-pale, warm grey inspired by the sweeping chalk hills of the Chiltern Valley. This chic and versatile neutral brings a smoky, understated elegance that enhances any space.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators seeking a luxurious, high-quality finish, Velvet Matt Chiltern White is an excellent choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a refined depth of colour, complementing both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith excellent durability and superior coverage, this paint provides a soft-touch feel and a consistently elegant result. Ideal for high-end decorating projects, Chiltern White ensures a flawless and timeless finish.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Chiltern White:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Chiltern White\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt Chiltern White – a refined neutral combining elegance, durability, and enduring quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-chiltern-white#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Chiltern White\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-chiltern-white\",\n  \"description\": \"Chiltern White Dulux Heritage Velvet Matt – Chiltern White is an ultra-pale, warm grey inspired by the sweeping chalk hills of the Chiltern Valley. This chic and versatile neutral brings a smoky, understated elegance that enhances any space. For decorators seeking a luxurious, high-quality finish, Velvet Matt Chiltern White is an excellent choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a refined depth of colour, complementing both contemporary and traditional interiors. With excellent durability and superior coverage, this paint provides a soft-touch feel and a consistently elegant result. Ideal for high-end decorating projects, Chiltern White ensures a flawless and timeless finish. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Chiltern White: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required. App\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-chiltern-white-top_shot.png?v=1759825837\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-CHILTERN-WHITE_lifec-scaled.jpg?v=1759825836\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-CHILTERN-WHITE_lifea-scaled.jpg?v=1759825837\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-chiltern-white-combi.png?v=1759825837\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_7dd7bce2-98ef-4cd0-9a52-1ea4573c6aa5.png?v=1759825835\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_4746b60e-f702-4f82-b0aa-f2792ab43063.png?v=1759825835\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-chiltern-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02671\",\n      \"name\": \"Dulux Heritage Velvet Matt Chiltern White - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-chiltern-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Chiltern White - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-chiltern-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Chiltern White - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-chiltern-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Chiltern White - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679232459090,"sku":"B02671","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679232491858,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679232524626,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679232557394,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-chiltern-white-top_shot.png?v=1759825837"},{"product_id":"dulux-heritage-velvet-matt-china-white","title":"Dulux Heritage Velvet Matt China White","description":"\u003ch1\u003eChina White\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – China White is an almost pure white with just a hint of yellow to add a subtle touch of sunshine. While modern whites can feel crisp and stark, this is a gentler white that pairs beautifully with any colour in the Heritage range.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators seeking a luxurious, high-quality finish, Velvet Matt China White is an ideal choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a refined depth of colour, perfectly suited to both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith excellent durability and superior coverage, this paint offers a soft-touch feel and a consistently elegant result. Ideal for high-end decorating projects, China White ensures a flawless and timeless finish.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt China White:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – China White\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt China White – the perfect balance of softness, elegance, and enduring quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-china-white#product\",\n  \"name\": \"Dulux Heritage Velvet Matt China White\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-china-white\",\n  \"description\": \"China White Dulux Heritage Velvet Matt – China White is an almost pure white with just a hint of yellow to add a subtle touch of sunshine. While modern whites can feel crisp and stark, this is a gentler white that pairs beautifully with any colour in the Heritage range. For decorators seeking a luxurious, high-quality finish, Velvet Matt China White is an ideal choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a refined depth of colour, perfectly suited to both contemporary and traditional interiors. With excellent durability and superior coverage, this paint offers a soft-touch feel and a consistently elegant result. Ideal for high-end decorating projects, China White ensures a flawless and timeless finish. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt China White: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable pri\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-china-white-top_shot.png?v=1759825838\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-CHINA-WHITE_lifec-scaled.jpg?v=1759825837\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-CHINA-WHITE_lifeb-scaled.jpg?v=1759825837\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-china-white-combi.png?v=1759825838\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_480ef6cd-7214-49d8-bec5-82fd7dfc894f.png?v=1759825836\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_1c8c10a9-8b35-4b89-bcaf-74b648bb3980.png?v=1759825837\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-china-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02672\",\n      \"name\": \"Dulux Heritage Velvet Matt China White - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-china-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt China White - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-china-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt China White - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-china-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt China White - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679232590162,"sku":"B02672","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679232622930,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679232655698,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679232688466,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-china-white-top_shot.png?v=1759825838"},{"product_id":"dulux-heritage-velvet-matt-clear-skies","title":"Dulux Heritage Velvet Matt Clear Skies","description":"\u003ch1\u003eClear Skies\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Clear Skies is a pale aqua blue that encapsulates the positive feelings associated with calm seas and wide-open spaces. Inspired by fresh coastal air, this soothing shade calms the soul while gently invigorating the spirit.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators looking for a luxurious, high-quality finish, Velvet Matt Clear Skies is an excellent choice. This premium interior emulsion provides an ultra-smooth, matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint delivers a beautiful soft-touch feel. Ideal for high-end decorating projects, Clear Skies ensures a flawless and elegant result.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Clear Skies:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Clear Skies\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt Clear Skies – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-clear-skies#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Clear Skies\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-clear-skies\",\n  \"description\": \"Clear Skies Dulux Heritage Velvet Matt – Clear Skies is a pale aqua blue that encapsulates the positive feelings associated with calm seas and wide-open spaces. Inspired by fresh coastal air, this soothing shade calms the soul while gently invigorating the spirit. For decorators looking for a luxurious, high-quality finish, Velvet Matt Clear Skies is an excellent choice. This premium interior emulsion provides an ultra-smooth, matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint delivers a beautiful soft-touch feel. Ideal for high-end decorating projects, Clear Skies ensures a flawless and elegant result. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Clear Skies: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required. Application: St\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-clear-skies-top_shot.png?v=1759825839\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-CLEAR-SKIES_lifec-scaled.jpg?v=1759825839\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-CLEAR-SKIES_lifeg-scaled.jpg?v=1759825839\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-clear-skies-combi.png?v=1759825840\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_57d4e897-c79a-4cd4-824d-08a96b1a94f5.png?v=1759825838\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_2851b1ab-8ed0-4129-85c8-6015c181fbaa.png?v=1759825838\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-clear-skies\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02673\",\n      \"name\": \"Dulux Heritage Velvet Matt Clear Skies - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-clear-skies\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Clear Skies - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-clear-skies\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Clear Skies - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-clear-skies\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Clear Skies - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679232721234,"sku":"B02673","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679232754002,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679232786770,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679232819538,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-clear-skies-top_shot.png?v=1759825839"},{"product_id":"dulux-heritage-velvet-matt-copenhagen-blue","title":"Dulux Heritage Velvet Matt Copenhagen Blue","description":"\u003ch1\u003eCopenhagen Blue\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Copenhagen Blue is a pale, fresh sky blue with the soft pastel optimism of a Monet painting. Edwardians favoured light blues as they are ideal for opening up darker rooms and reflecting maximum light around a space, a style that has endured beautifully over time.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators looking for a luxurious, high-quality finish, Velvet Matt Copenhagen Blue is the perfect choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, Copenhagen Blue ensures a flawless and elegant result.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Copenhagen Blue:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Copenhagen Blue\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt Copenhagen Blue – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-copenhagen-blue#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Copenhagen Blue\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-copenhagen-blue\",\n  \"description\": \"Copenhagen Blue Dulux Heritage Velvet Matt – Copenhagen Blue is a pale, fresh sky blue with the soft pastel optimism of a Monet painting. Edwardians favoured light blues as they are ideal for opening up darker rooms and reflecting maximum light around a space, a style that has endured beautifully over time. For decorators looking for a luxurious, high-quality finish, Velvet Matt Copenhagen Blue is the perfect choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, Copenhagen Blue ensures a flawless and elegant result. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Copenhagen Blue: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas a\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-copenhagen-blue-top_shot.png?v=1759825840\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-COPENHAGEN-BLUE_lifeb-scaled.jpg?v=1759825840\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-COPENHAGEN-BLUE_lifea-scaled.jpg?v=1759825839\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-copenhagen-blue-combi.png?v=1759825840\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_b7747643-78c3-45eb-8de4-da0410e4b843.png?v=1759825839\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_fda6e9cf-eeb2-41f9-901e-26d18ee58a56.png?v=1759825839\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-copenhagen-blue\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02674\",\n      \"name\": \"Dulux Heritage Velvet Matt Copenhagen Blue - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-copenhagen-blue\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Copenhagen Blue - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-copenhagen-blue\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Copenhagen Blue - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-copenhagen-blue\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Copenhagen Blue - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679232852306,"sku":"B02674","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679232885074,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679232917842,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679232950610,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-copenhagen-blue-top_shot.png?v=1759825840"},{"product_id":"dulux-heritage-velvet-matt-coral-pink","title":"Dulux Heritage Velvet Matt Coral Pink","description":"\u003ch1\u003eCoral Pink\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Coral Pink is an eye-catching mid tone that offers a mature and vivacious way to use pink in the home. Though this clean, bold hue feels modern and impactful, Coral Pink was first recorded as a colour name as far back as 1892.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators looking for a luxurious, high-quality finish, Velvet Matt Coral Pink is the perfect choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, Coral Pink ensures a flawless and elegant result.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Coral Pink:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Coral Pink\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt Coral Pink – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-coral-pink#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Coral Pink\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-coral-pink\",\n  \"description\": \"Coral Pink Dulux Heritage Velvet Matt – Coral Pink is an eye-catching mid tone that offers a mature and vivacious way to use pink in the home. Though this clean, bold hue feels modern and impactful, Coral Pink was first recorded as a colour name as far back as 1892. For decorators looking for a luxurious, high-quality finish, Velvet Matt Coral Pink is the perfect choice. This premium interior emulsion delivers an ultra-smooth, matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, Coral Pink ensures a flawless and elegant result. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Coral Pink: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required. Application: Stir\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-coral-pink-top_shot.png?v=1759825841\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-CORAL-PINK_lifeh-scaled.jpg?v=1759825840\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-CORAL-PINK_lifea-scaled.jpg?v=1759825840\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-coral-pink-combi.png?v=1759825842\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_bfc8de41-ecb9-4f90-9753-4a6bccc00792.png?v=1759825840\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_47513292-ee5c-4196-ae2e-788931f96bc3.png?v=1759825841\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-coral-pink\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02675\",\n      \"name\": \"Dulux Heritage Velvet Matt Coral Pink - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-coral-pink\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Coral Pink - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-coral-pink\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Coral Pink - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-coral-pink\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Coral Pink - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679232983378,"sku":"B02675","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679233016146,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679233048914,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679233081682,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-coral-pink-top_shot.png?v=1759825841"},{"product_id":"dulux-heritage-velvet-matt-cornish-clay","title":"Dulux Heritage Velvet Matt Cornish Clay","description":"\u003ch1\u003eCornish Clay\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Cornish Clay is a pale cream with a laid-back feel and the slightest hint of green, adding character and authenticity. Drawing inspiration from the English countryside, it creates a light, coastal atmosphere with reassuring substance.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators looking for a luxurious, high-quality finish, Velvet Matt Cornish Clay is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, Cornish Clay ensures a flawless and elegant look.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Cornish Clay:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint well before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Cornish Clay\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt Cornish Clay – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-cornish-clay#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Cornish Clay\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-cornish-clay\",\n  \"description\": \"Cornish Clay Dulux Heritage Velvet Matt – Cornish Clay is a pale cream with a laid-back feel and the slightest hint of green, adding character and authenticity. Drawing inspiration from the English countryside, it creates a light, coastal atmosphere with reassuring substance. For decorators looking for a luxurious, high-quality finish, Velvet Matt Cornish Clay is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, Cornish Clay ensures a flawless and elegant look. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Cornish Clay: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if requi\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-cornish-clay-top_shot.png?v=1759825842\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-CORNISH-CLAY_lifeg-scaled.jpg?v=1759825842\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-CORNISH-CLAY_lifeb-scaled.jpg?v=1759825841\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-cornish-clay-combi.png?v=1759825843\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_4c88cf5f-1064-4b24-b2f6-9ebede32b8f4.png?v=1759825841\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_84875f37-3f3b-4191-a860-0e87fdbce435.png?v=1759825842\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-cornish-clay\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02676\",\n      \"name\": \"Dulux Heritage Velvet Matt Cornish Clay - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-cornish-clay\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Cornish Clay - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-cornish-clay\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Cornish Clay - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-cornish-clay\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Cornish Clay - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679238816082,"sku":"B02676","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679238848850,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679238881618,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679238914386,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-cornish-clay-top_shot.png?v=1759825842"},{"product_id":"dulux-heritage-velvet-matt-country-sky","title":"Dulux Heritage Velvet Matt Country Sky","description":"\u003ch1\u003eCountry Sky\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Country Sky is a relaxed blue-green shade with a subtle touch of black, giving it a cool, muted appearance. It evokes a clear summer sky that deepens as evening draws in, shifting from bright blue to something more enigmatic as the last warmth of the sun slips below the horizon.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators looking for a luxurious, high-quality finish, Velvet Matt Country Sky is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, Country Sky ensures a flawless and elegant look.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Country Sky:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint well before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Country Sky\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt Country Sky – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-country-sky#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Country Sky\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-country-sky\",\n  \"description\": \"Country Sky Dulux Heritage Velvet Matt – Country Sky is a relaxed blue-green shade with a subtle touch of black, giving it a cool, muted appearance. It evokes a clear summer sky that deepens as evening draws in, shifting from bright blue to something more enigmatic as the last warmth of the sun slips below the horizon. For decorators looking for a luxurious, high-quality finish, Velvet Matt Country Sky is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, Country Sky ensures a flawless and elegant look. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Country Sky: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough a\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-country-sky-top_shot.png?v=1759825843\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-COUNTRY-SKY_lifeh-scaled.jpg?v=1759825843\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-COUNTRY-SKY_lifec-scaled.jpg?v=1759825843\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-country-sky-combi.png?v=1759825843\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_a83e9b22-7125-4ddb-89e1-00083358dcc1.png?v=1759825842\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_4b7e209a-8a62-4b40-b7da-f826bf79ab52.png?v=1759825843\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-country-sky\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02677\",\n      \"name\": \"Dulux Heritage Velvet Matt Country Sky - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-country-sky\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Country Sky - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-country-sky\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Country Sky - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-country-sky\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Country Sky - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679241732434,"sku":"B02677","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679241765202,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679241797970,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679241830738,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-country-sky-top_shot.png?v=1759825843"},{"product_id":"dulux-heritage-velvet-matt-cream","title":"Dulux Heritage Velvet Matt Cream","description":"\u003ch1\u003eCream\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Cream is a light yet substantial shade, closer to clotted cream than the almost-white pouring variety. The name Cream was first used to describe a shade of white during the Elizabethan period, and it remains just as accurate and relevant today.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators looking for a luxurious, high-quality finish, Velvet Matt Cream is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, Cream ensures a flawless and elegant look.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Cream:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint well before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Cream\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt Cream – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-cream#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Cream\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-cream\",\n  \"description\": \"Cream Dulux Heritage Velvet Matt – Cream is a light yet substantial shade, closer to clotted cream than the almost-white pouring variety. The name Cream was first used to describe a shade of white during the Elizabethan period, and it remains just as accurate and relevant today. For decorators looking for a luxurious, high-quality finish, Velvet Matt Cream is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, Cream ensures a flawless and elegant look. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Cream: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required. Application: \",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-cream-top_shot.png?v=1759825845\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-CREAM_lifec-scaled.jpg?v=1759825844\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-CREAM_lifea-scaled.jpg?v=1759825844\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-cream-combi.png?v=1759825845\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_3c9e37e4-8f84-4e0b-a427-4ecefee77afb.png?v=1759825844\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_a41addee-0ecd-4ae0-a3ae-115b43695d89.png?v=1759825844\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-cream\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02678\",\n      \"name\": \"Dulux Heritage Velvet Matt Cream - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-cream\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Cream - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-cream\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Cream - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-cream\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Cream - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679241863506,"sku":"B02678","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679241896274,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679241929042,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679241961810,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-cream-top_shot.png?v=1759825845"},{"product_id":"dulux-heritage-velvet-matt-dark-aubergine","title":"Dulux Heritage Velvet Matt Dark Aubergine","description":"\u003ch1\u003eDark Aubergine\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Dark Aubergine is a richly pigmented deep purple with inspiring associations to regal materials such as velvet and silk. This opulent area of the colour palette combines the impact of bold reds with the tranquillity of deep blue to create a feeling of laid-back luxury.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators looking for a luxurious, high-quality finish, Velvet Matt Dark Aubergine is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, Dark Aubergine ensures a flawless and elegant look.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Dark Aubergine:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint well before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Dark Aubergine\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt Dark Aubergine – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dark-aubergine#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Dark Aubergine\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dark-aubergine\",\n  \"description\": \"Dark Aubergine Dulux Heritage Velvet Matt – Dark Aubergine is a richly pigmented deep purple with inspiring associations to regal materials such as velvet and silk. This opulent area of the colour palette combines the impact of bold reds with the tranquillity of deep blue to create a feeling of laid-back luxury. For decorators looking for a luxurious, high-quality finish, Velvet Matt Dark Aubergine is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, Dark Aubergine ensures a flawless and elegant look. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Dark Aubergine: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough area\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dark-aubergine-top_shot.png?v=1759825845\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DARK-AUBERGINE_lifeh-scaled.jpg?v=1759825845\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DARK-AUBERGINE_lifeg-scaled.jpg?v=1759825845\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dark-aubergine-combi.png?v=1759825846\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_710c213a-0b88-46c7-a1f8-0e64d9e74b13.png?v=1759825845\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_fdef7b63-1e02-4f47-8d31-3865064938e1.png?v=1759825845\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dark-aubergine\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02679\",\n      \"name\": \"Dulux Heritage Velvet Matt Dark Aubergine - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dark-aubergine\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Dark Aubergine - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dark-aubergine\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Dark Aubergine - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dark-aubergine\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Dark Aubergine - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679241994578,"sku":"B02679","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679242027346,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679242060114,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679242092882,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dark-aubergine-top_shot.png?v=1759825845"},{"product_id":"dulux-heritage-velvet-matt-dark-stone","title":"Dulux Heritage Velvet Matt Dark Stone","description":"\u003ch1\u003eDark Stone\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Dark Stone is a deep, warm neutral with the appearance of aged sandstone as the material deepens and gains character. It also recalls the comforting tones of baking, warm croissants and hot buttered crumpets – a shade you can wrap up in for winter and bathe in light during summer.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators looking for a luxurious, high-quality finish, Velvet Matt Dark Stone is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, Dark Stone ensures a flawless and elegant look.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Dark Stone:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint well before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Dark Stone\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt Dark Stone – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dark-stone#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Dark Stone\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dark-stone\",\n  \"description\": \"Dark Stone Dulux Heritage Velvet Matt – Dark Stone is a deep, warm neutral with the appearance of aged sandstone as the material deepens and gains character. It also recalls the comforting tones of baking, warm croissants and hot buttered crumpets – a shade you can wrap up in for winter and bathe in light during summer. For decorators looking for a luxurious, high-quality finish, Velvet Matt Dark Stone is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, Dark Stone ensures a flawless and elegant look. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Dark Stone: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas an\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dark-stone-top_shot.png?v=1759825846\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DARK-STONE_lifea-scaled.jpg?v=1759825846\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DARK-STONE_lifeb-scaled.jpg?v=1759825846\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dark-stone-combi.png?v=1759825847\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_80841d7c-4d8d-46bb-8528-a26259905845.png?v=1759825846\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_f3f2e4ef-d82e-4b0e-a663-89a25cbf304c.png?v=1759825846\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dark-stone\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02680\",\n      \"name\": \"Dulux Heritage Velvet Matt Dark Stone - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dark-stone\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Dark Stone - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dark-stone\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Dark Stone - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dark-stone\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Dark Stone - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679242125650,"sku":"B02680","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679242158418,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679242191186,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679242223954,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dark-stone-top_shot.png?v=1759825846"},{"product_id":"dulux-heritage-velvet-matt-deep-ultramarine","title":"Dulux Heritage Velvet Matt Deep Ultramarine","description":"\u003ch1\u003eDeep Ultramarine\u003c\/h1\u003e\n\u003cp\u003e_x000D_\\nDulux Heritage Velvet Matt - Deep Ultramarine is a colour that needs no introduction. Once made from Lapis Lazuli, its name means ‘beyond the sea’ and ultramarine is certainly imbued with many of the oceans romantic ideas of freedom, adventure and power._x000D_\\n_x000D_\\nFor decorators looking for a luxurious, high-quality finish, Velvet Matt Dark Stone is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors._x000D_\\n_x000D_\\nWith exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, Deep Ultramarine ensures a flawless and elegant look._x000D_\\n\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003e_x000D_\\nFor best results, follow these steps when applying Dulux Heritage Velvet Deep Ultramarine:_x000D_\\n\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e_x000D_\\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n\u003cli\u003e_x000D_\\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint well before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n\u003cli\u003e_x000D_\\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1-2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n\u003cli\u003e_x000D_\\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003cli\u003e_x000D_\\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e_x000D_\\n\u003c\/p\u003e\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt - Deep Ultramarine\u003c\/h2\u003e\n\u003cp\u003e_x000D_\\n\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e_x000D_\\n\u003c\/li\u003e\n\u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n\u003cli\u003e_x000D_\\n\u003c\/li\u003e\n\u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n\u003cli\u003e_x000D_\\n\u003c\/li\u003e\n\u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n\u003cli\u003e_x000D_\\n\u003c\/li\u003e\n\u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n\u003cli\u003e_x000D_\\n\u003c\/li\u003e\n\u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n\u003cli\u003e_x000D_\\n\u003c\/li\u003e\n\u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003cli\u003e_x000D_\\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e_x000D_\\n\u003c\/p\u003e\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cp\u003e_x000D_\\n\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e_x000D_\\n\u003c\/li\u003e\n\u003cli\u003e\u003ca\u003eNour Tradition\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e_x000D_\\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e_x000D_\\n_x000D_\\n\u003c\/p\u003e\n\u003cp\u003eTransform your space with Heritage Velvet Matt Wooded Walk – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\u003cp\u003e_x000D_\\n_x000D_\\n\u003c\/p\u003e\n\u003cp\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/p\u003e\n\u003cp\u003e_x000D_\\n_x000D_\\n\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dark-stone#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Dark Stone\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dark-stone\",\n  \"description\": \"Dark Stone Dulux Heritage Velvet Matt – Dark Stone is a deep, warm neutral with the appearance of aged sandstone as the material deepens and gains character. It also recalls the comforting tones of baking, warm croissants and hot buttered crumpets – a shade you can wrap up in for winter and bathe in light during summer. For decorators looking for a luxurious, high-quality finish, Velvet Matt Dark Stone is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, Dark Stone ensures a flawless and elegant look. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Dark Stone: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas an\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dark-stone-top_shot.png?v=1759825846\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DARK-STONE_lifea-scaled.jpg?v=1759825846\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DARK-STONE_lifeb-scaled.jpg?v=1759825846\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dark-stone-combi.png?v=1759825847\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_80841d7c-4d8d-46bb-8528-a26259905845.png?v=1759825846\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_f3f2e4ef-d82e-4b0e-a663-89a25cbf304c.png?v=1759825846\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dark-stone\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02680\",\n      \"name\": \"Dulux Heritage Velvet Matt Dark Stone - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dark-stone\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Dark Stone - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dark-stone\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Dark Stone - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dark-stone\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Dark Stone - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e\u003c\/p\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679242256722,"sku":"B02681","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679242289490,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679242322258,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679242355026,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-deep-ultramarine-top_shot.png?v=1759825848"},{"product_id":"dulux-heritage-velvet-matt-dh-blossom","title":"Dulux Heritage Velvet Matt Dh Blossom","description":"\u003ch1\u003eDH Blossom\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – DH Blossom is a dusky mid pink with a slight yellow undertone. This gives it a genteel, mature quality, unlike blue-based, more childlike shades. Towards the end of the Victorian era, deep reds gave way to softer pastel tones such as this.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators looking for a luxurious, high-quality finish, Velvet Matt DH Blossom is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, DH Blossom ensures a flawless and elegant look.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet DH Blossom:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint well before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – DH Blossom\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt DH Blossom – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-blossom#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Dh Blossom\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-blossom\",\n  \"description\": \"DH Blossom Dulux Heritage Velvet Matt – DH Blossom is a dusky mid pink with a slight yellow undertone. This gives it a genteel, mature quality, unlike blue-based, more childlike shades. Towards the end of the Victorian era, deep reds gave way to softer pastel tones such as this. For decorators looking for a luxurious, high-quality finish, Velvet Matt DH Blossom is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, DH Blossom ensures a flawless and elegant look. How to Use For best results, follow these steps when applying Dulux Heritage Velvet DH Blossom: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required. App\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-blossom-top_shot.png?v=1759825849\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DH-BLOSSOM_lifeb-scaled.jpg?v=1759825849\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DH-BLOSSOM_lifeg-scaled.jpg?v=1759825849\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-blossom-combi.png?v=1759825849\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_794e09d9-8834-43db-8930-c9e055c36be7.png?v=1759825848\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_083d7a6e-73ea-41fc-ac77-0635911a8ec5.png?v=1759825848\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-blossom\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02682\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Blossom - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-blossom\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Blossom - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-blossom\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Blossom - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-blossom\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Blossom - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679242387794,"sku":"B02682","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679242420562,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679242453330,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679242486098,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-blossom-top_shot.png?v=1759825849"},{"product_id":"dulux-heritage-velvet-matt-dh-drab","title":"Dulux Heritage Velvet Matt Dh Drab","description":"\u003ch1\u003eDH Drab\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – DH Drab is a deep, tranquil shade of velvety green which transports you to the silence of a shaded glen or ancient woodland, where you can relax, unwind and let your mind wander. Deeper, more muted colours like this were popular in the elegant early Georgian period, but adding black and white accents will give it a modern twist.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators looking for a luxurious, high-quality finish, Velvet Matt DH Drab is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, DH Drab ensures a flawless and elegant look.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet DH Drab:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint well before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – DH Drab\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt DH Drab – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-drab#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Dh Drab\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-drab\",\n  \"description\": \"DH Drab Dulux Heritage Velvet Matt – DH Drab is a deep, tranquil shade of velvety green which transports you to the silence of a shaded glen or ancient woodland, where you can relax, unwind and let your mind wander. Deeper, more muted colours like this were popular in the elegant early Georgian period, but adding black and white accents will give it a modern twist. For decorators looking for a luxurious, high-quality finish, Velvet Matt DH Drab is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, DH Drab ensures a flawless and elegant look. How to Use For best results, follow these steps when applying Dulux Heritage Velvet DH Drab: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling pai\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-drab-top_shot.png?v=1759825850\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DH-DRAB_lifeg-scaled.jpg?v=1759825849\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DH-DRAB_lifeb-scaled.jpg?v=1759825850\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-drab-combi.png?v=1759825850\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_2e83443c-1657-4e48-a792-d9cb1b5dd377.png?v=1759825849\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_1719b95e-d4d1-494c-aea4-baab54fcd6f0.png?v=1759825849\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-drab\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02683\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Drab - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-drab\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Drab - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-drab\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Drab - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-drab\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Drab - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679242584402,"sku":"B02683","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679242617170,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679242649938,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679242682706,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-drab-top_shot.png?v=1759825850"},{"product_id":"dulux-heritage-velvet-matt-dh-grass-green","title":"Dulux Heritage Velvet Matt Dh Grass Green","description":"\u003ch1\u003eDH Grass Green\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – DH Grass Green is a lush, deep tone that Victorians loved so much they were willing to expose themselves to arsenic in order to enjoy this radiant, long-lasting colour. Thankfully today, a soft botanical hue such as this creates a feeling of wellbeing and vitality.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators looking for a luxurious, high-quality finish, Velvet Matt DH Grass Green is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, DH Grass Green ensures a flawless and elegant look.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet DH Grass Green:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint well before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – DH Grass Green\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt DH Grass Green – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-grass-green#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Dh Grass Green\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-grass-green\",\n  \"description\": \"DH Grass Green Dulux Heritage Velvet Matt – DH Grass Green is a lush, deep tone that Victorians loved so much they were willing to expose themselves to arsenic in order to enjoy this radiant, long-lasting colour. Thankfully today, a soft botanical hue such as this creates a feeling of wellbeing and vitality. For decorators looking for a luxurious, high-quality finish, Velvet Matt DH Grass Green is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, DH Grass Green ensures a flawless and elegant look. How to Use For best results, follow these steps when applying Dulux Heritage Velvet DH Grass Green: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas an\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-grass-green-top_shot.png?v=1759825852\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DH-GRASS-GREEN_lifea-scaled.jpg?v=1759825851\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DH-GRASS-GREEN_lifeb-scaled.jpg?v=1759825851\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-grass-green-combi.png?v=1759825853\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_da0f3eac-fa99-44aa-a53a-458759beb868.png?v=1759825850\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_8361548c-9572-40a0-b5c3-839885bb0d2a.png?v=1759825851\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-grass-green\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02684\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Grass Green - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-grass-green\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Grass Green - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-grass-green\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Grass Green - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-grass-green\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Grass Green - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679242715474,"sku":"B02684","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679242748242,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679242781010,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679242813778,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-grass-green-top_shot.png?v=1759825852"},{"product_id":"dulux-heritage-velvet-matt-dh-indigo","title":"Dulux Heritage Velvet Matt Dh Indigo","description":"\u003ch1\u003eDH Indigo\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – DH Indigo is a laid-back mid blue which is both low-key and precious. This dual personality comes from the pigment’s modern, easy-going association with denim and its auspicious beginnings as an extremely valuable dye that was a cornerstone of global trade.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators looking for a luxurious, high-quality finish, Velvet Matt DH Indigo is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, DH Indigo ensures a flawless and elegant look.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet DH Indigo:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint well before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – DH Indigo\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt DH Indigo – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-indigo#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Dh Indigo\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-indigo\",\n  \"description\": \"DH Indigo Dulux Heritage Velvet Matt – DH Indigo is a laid-back mid blue which is both low-key and precious. This dual personality comes from the pigment’s modern, easy-going association with denim and its auspicious beginnings as an extremely valuable dye that was a cornerstone of global trade. For decorators looking for a luxurious, high-quality finish, Velvet Matt DH Indigo is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, DH Indigo ensures a flawless and elegant look. How to Use For best results, follow these steps when applying Dulux Heritage Velvet DH Indigo: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-indigo-top_shot.png?v=1759825853\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DH-INDIGO_lifea-scaled.jpg?v=1759825852\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DH-INDIGO_lifeh-scaled.jpg?v=1759825852\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-indigo-combi.png?v=1759825853\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_10079f9e-ea59-422f-a74a-c125383c5344.png?v=1759825851\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_3a333ac2-856f-4d50-ae97-e693c2912dfc.png?v=1759825852\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-indigo\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02685\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Indigo - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-indigo\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Indigo - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-indigo\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Indigo - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-indigo\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Indigo - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679242846546,"sku":"B02685","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679242879314,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679242912082,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679242944850,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-indigo-top_shot.png?v=1759825853"},{"product_id":"dulux-heritage-velvet-matt-dh-linen-colour","title":"Dulux Heritage Velvet Matt Dh Linen Colour","description":"\u003ch1\u003eDH Linen Colour\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – DH Linen Colour is a pale, lively, yellow-based white that creates a fresh, sunlit feel. Even the darkest north-facing rooms will be uplifted by its cheerful character and, much like linen itself, it has a refined natural feel that is timelessly appealing.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators looking for a luxurious, high-quality finish, Velvet Matt DH Linen Colour is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, DH Linen Colour ensures a flawless and elegant look.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet DH Linen Colour:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint well before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – DH Linen Colour\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt DH Linen Colour – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-linen-colour#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Dh Linen Colour\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-linen-colour\",\n  \"description\": \"DH Linen Colour Dulux Heritage Velvet Matt – DH Linen Colour is a pale, lively, yellow-based white that creates a fresh, sunlit feel. Even the darkest north-facing rooms will be uplifted by its cheerful character and, much like linen itself, it has a refined natural feel that is timelessly appealing. For decorators looking for a luxurious, high-quality finish, Velvet Matt DH Linen Colour is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, DH Linen Colour ensures a flawless and elegant look. How to Use For best results, follow these steps when applying Dulux Heritage Velvet DH Linen Colour: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and app\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-linen-colour-top_shot.png?v=1759825854\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DH-LINEN-COLOUR_lifeb-scaled.jpg?v=1759825853\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DH-LINEN-COLOUR_lifec-scaled.jpg?v=1759825853\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-linen-colour-combi.png?v=1759825854\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_b183c66f-5bcb-4bc2-b089-1f350d2ec68f.png?v=1759825853\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_9cf4b849-5f4e-459a-bcb4-1b53132ba7a5.png?v=1759825853\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-linen-colour\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02686\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Linen Colour - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-linen-colour\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Linen Colour - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-linen-colour\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Linen Colour - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-linen-colour\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Linen Colour - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679242977618,"sku":"B02686","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679243010386,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679243043154,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679243075922,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-linen-colour-top_shot.png?v=1759825854"},{"product_id":"dulux-heritage-velvet-matt-dh-oxford-blue","title":"Dulux Heritage Velvet Matt Dh Oxford Blue","description":"\u003ch1\u003eDH Oxford Blue\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – DH Oxford Blue is a deep, sumptuous navy that was once exceptionally expensive to create. Fortunately for the Georgians, the invention of Prussian blue in 1704 provided a far more affordable alternative to Ultramarine and marked the first step towards the decadent, rich blues we enjoy today.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators looking for a luxurious, high-quality finish, Velvet Matt DH Oxford Blue is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, DH Oxford Blue ensures a flawless and elegant look.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet DH Oxford Blue:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint well before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – DH Oxford Blue\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt DH Oxford Blue – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-oxford-blue#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Dh Oxford Blue\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-oxford-blue\",\n  \"description\": \"DH Oxford Blue Dulux Heritage Velvet Matt – DH Oxford Blue is a deep, sumptuous navy that was once exceptionally expensive to create. Fortunately for the Georgians, the invention of Prussian blue in 1704 provided a far more affordable alternative to Ultramarine and marked the first step towards the decadent, rich blues we enjoy today. For decorators looking for a luxurious, high-quality finish, Velvet Matt DH Oxford Blue is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, DH Oxford Blue ensures a flawless and elegant look. How to Use For best results, follow these steps when applying Dulux Heritage Velvet DH Oxford Blue: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problem\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-oxford-blue-top_shot.png?v=1759825855\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DH-OXFORD-BLUE_lifeg-scaled.jpg?v=1759825854\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DH-OXFORD-BLUE_lifea-scaled.jpg?v=1759825854\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-oxford-blue-combi.png?v=1759825855\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_b5462f91-b6e3-4e37-8add-52acb07b5403.png?v=1759825854\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_a0c206fa-34ed-4e81-92d0-867fc0b3f4be.png?v=1759825854\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-oxford-blue\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02687\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Oxford Blue - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-oxford-blue\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Oxford Blue - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-oxford-blue\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Oxford Blue - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-oxford-blue\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Oxford Blue - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679243108690,"sku":"B02687","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679243141458,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679243174226,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679243206994,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-oxford-blue-top_shot.png?v=1759825855"},{"product_id":"dulux-heritage-velvet-matt-dh-pearl-colour","title":"Dulux Heritage Velvet Matt Dh Pearl Colour","description":"\u003ch1\u003eDH Pearl Colour\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – DH Pearl Colour is a pale pistachio green with a subtle yellow undertone and a very calming presence. This soothing shade brings a breath of spring into any room, creating a light, crisp atmosphere. Loved by the Edwardians, it remains highly sympathetic to contemporary interiors.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators looking for a luxurious, high-quality finish, Velvet Matt DH Pearl Colour is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, DH Pearl Colour ensures a flawless and elegant look.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet DH Pearl Colour:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint well before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – DH Pearl Colour\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt DH Pearl Colour – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-pearl-colour#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Dh Pearl Colour\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-pearl-colour\",\n  \"description\": \"DH Pearl Colour Dulux Heritage Velvet Matt – DH Pearl Colour is a pale pistachio green with a subtle yellow undertone and a very calming presence. This soothing shade brings a breath of spring into any room, creating a light, crisp atmosphere. Loved by the Edwardians, it remains highly sympathetic to contemporary interiors. For decorators looking for a luxurious, high-quality finish, Velvet Matt DH Pearl Colour is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, DH Pearl Colour ensures a flawless and elegant look. How to Use For best results, follow these steps when applying Dulux Heritage Velvet DH Pearl Colour: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand \",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-pearl-colour-top_shot.png?v=1759825856\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DH-PEARL-COLOUR_lifeb-scaled.jpg?v=1759825856\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DH-PEARL-COLOUR_lifec-scaled.jpg?v=1759825856\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-pearl-colour-combi.png?v=1759825856\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_792fd257-5573-4620-97f6-7497332d21d7.png?v=1759825855\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_fb2fdff5-9a10-4766-87fa-6a934557fc01.png?v=1759825856\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-pearl-colour\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02688\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Pearl Colour - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-pearl-colour\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Pearl Colour - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-pearl-colour\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Pearl Colour - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-pearl-colour\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Pearl Colour - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679243239762,"sku":"B02688","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679243272530,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679243305298,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679243338066,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-pearl-colour-top_shot.png?v=1759825856"},{"product_id":"dulux-heritage-velvet-matt-dh-slate","title":"Dulux Heritage Velvet Matt Dh Slate","description":"\u003ch1\u003eDH Slate\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – DH Slate is a deep, botanical olive green with a commanding presence. While deep colours may seem bold today, our ancestors embraced them to create immersive interiors that ignited the senses.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators looking for a luxurious, high-quality finish, Velvet Matt DH Slate is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, DH Slate ensures a flawless and elegant look.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet DH Slate:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint well before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – DH Slate\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt DH Slate – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-slate#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Dh Slate\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-slate\",\n  \"description\": \"DH Slate Dulux Heritage Velvet Matt – DH Slate is a deep, botanical olive green with a commanding presence. While deep colours may seem bold today, our ancestors embraced them to create immersive interiors that ignited the senses. For decorators looking for a luxurious, high-quality finish, Velvet Matt DH Slate is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, DH Slate ensures a flawless and elegant look. How to Use For best results, follow these steps when applying Dulux Heritage Velvet DH Slate: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required. Application: Stir the paint well before use. Apply using a\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-slate-top_shot.png?v=1759825857\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DH-SLATE_lifeh-scaled.jpg?v=1759825858\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DH-SLATE_lifeg-scaled.jpg?v=1759825856\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-slate-combi.png?v=1759825858\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_fafad576-77f4-41c1-b697-77d1e81bc94a.png?v=1759825857\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_e0638947-e7b6-4af4-a893-aecd6ca6518c.png?v=1759825857\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-slate\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02689\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Slate - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-slate\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Slate - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-slate\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Slate - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-slate\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Slate - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679243436370,"sku":"B02689","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679243469138,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679243501906,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679243534674,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-slate-top_shot.png?v=1759825857"},{"product_id":"dulux-heritage-velvet-matt-dh-stone","title":"Dulux Heritage Velvet Matt Dh Stone","description":"\u003ch1\u003eDH Stone\u003c\/h1\u003e\n\u003cp\u003eDulux Heritage Velvet Matt – DH Stone is a pale, ochre yellow that reflects the beautiful, natural tones of golden sandstone. Ochre has been a popular pigment with artists since the earliest creative explorations of humankind, valued for its simple production and pleasing warm, earthy palette.\u003c\/p\u003e\n\u003cp\u003eFor decorators looking for a luxurious, high-quality finish, Velvet Matt DH Stone is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors.\u003c\/p\u003e\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, DH Stone ensures a flawless and elegant look.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet DH Stone:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint well before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – DH Stone\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n\u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n\u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n\u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n\u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n\u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt DH Stone – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-stone#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Dh Stone\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-stone\",\n  \"description\": \"DH Stone Dulux Heritage Velvet Matt – DH Stone is a pale, ochre yellow that reflects the beautiful, natural tones of golden sandstone. Ochre has been a popular pigment with artists since the earliest creative explorations of humankind, valued for its simple production and pleasing warm, earthy palette. For decorators looking for a luxurious, high-quality finish, Velvet Matt DH Stone is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, DH Stone ensures a flawless and elegant look. How to Use For best results, follow these steps when applying Dulux Heritage Velvet DH Stone: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable prime\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-stone-top_shot.png?v=1759825858\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DH-STONE_lifeg-scaled.jpg?v=1759825858\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DH-STONE_lifec-scaled.jpg?v=1759825858\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-stone-combi.png?v=1759825859\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_6d8e28d1-023a-417d-8a36-8b4afaae3cb1.png?v=1759825858\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_f32191e1-e2db-4d38-ab50-ba257369a100.png?v=1759825858\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-stone\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02690\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Stone - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-stone\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Stone - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-stone\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Stone - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-stone\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh Stone - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679243567442,"sku":"B02690","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679243600210,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679243632978,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679243665746,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-stone-top_shot.png?v=1759825858"},{"product_id":"dulux-heritage-velvet-matt-dh-white","title":"Dulux Heritage Velvet Matt Dh White","description":"\u003ch1\u003eDH White\u003c\/h1\u003e\n\u003cp\u003eDulux Heritage Velvet Matt - DH White is a zesty, pale yellow that captures the optimism and light of a clear sunny day. This is a colourful white that is perfect for creating an uplifting feeling, even in a gloomy north-facing room.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators looking for a luxurious, high-quality finish, Velvet Matt DH White is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, DH White ensures a flawless and elegant look.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet DH White:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint well before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt - DH White\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with exceptional coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, reducing peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003ePerfect for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Dulux Heritage Velvet Matt DH White – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e*This is mixed paint that is made to order so cannot be returned or refunded.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-white#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Dh White\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-white\",\n  \"description\": \"DH White Dulux Heritage Velvet Matt - DH White is a zesty, pale yellow that captures the optimism and light of a clear sunny day. This is a colourful white that is perfect for creating an uplifting feeling, even in a gloomy north-facing room. For decorators looking for a luxurious, high-quality finish, Velvet Matt DH White is the perfect choice. This premium interior emulsion offers an ultra-smooth, matt finish with a rich depth of colour, designed to enhance both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a stunning, soft-touch feel. Ideal for high-end decorating projects, DH White ensures a flawless and elegant look. How to Use For best results, follow these steps when applying Dulux Heritage Velvet DH White: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required. Application: Stir the paint well before use. A\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-white-op_shot.png?v=1759825859\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DH-WHITE_lifeb-scaled.jpg?v=1759825859\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DH-WHITE_lifea-scaled.jpg?v=1759825859\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-white-combi.png?v=1759825860\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_871308d8-c3c8-4362-b1db-cce77ed458c7.png?v=1759825859\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_a5941408-db45-423f-885f-9557f6e49f90.png?v=1759825859\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02691\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh White - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh White - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh White - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dh-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Dh White - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679243698514,"sku":"B02691","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679243731282,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679243764050,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679243796818,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dh-white-op_shot.png?v=1759825859"},{"product_id":"dulux-heritage-velvet-matt-dusted-heather","title":"Dulux Heritage Velvet Matt Dusted Heather","description":"\u003ch1\u003eDusted Heather\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Dusted Heather is a mid-toned, muted purple inspired by the Victorian love of mauve during the mid-19th century. When the French president’s wife declared it the height of fashion, London swiftly followed. Now back in vogue, this refined shade offers a modest yet versatile character.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators looking for a luxurious, high-quality finish, Velvet Matt Dusted Heather is the perfect choice. This premium interior emulsion delivers an ultra-smooth matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a refined soft-touch feel. Ideal for high-end decorating projects, Dusted Heather ensures a flawless and elegant result.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Dusted Heather:\u003c\/p\u003e\n\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint well before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Dusted Heather\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant look.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with excellent coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, helping reduce peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003eIdeal for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Heritage Velvet Matt Dusted Heather – a balanced blend of heritage elegance, durability, and refined colour.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*This is mixed paint that is made to order and cannot be returned or refunded.\u003c\/em\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dusted-heather#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Dusted Heather\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dusted-heather\",\n  \"description\": \"Dusted Heather Dulux Heritage Velvet Matt – Dusted Heather is a mid-toned, muted purple inspired by the Victorian love of mauve during the mid-19th century. When the French president’s wife declared it the height of fashion, London swiftly followed. Now back in vogue, this refined shade offers a modest yet versatile character. For decorators looking for a luxurious, high-quality finish, Velvet Matt Dusted Heather is the perfect choice. This premium interior emulsion delivers an ultra-smooth matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a refined soft-touch feel. Ideal for high-end decorating projects, Dusted Heather ensures a flawless and elegant result. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Dusted Heather: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dusted-heather-top_shot.png?v=1759825860\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DUSTED-HEATHER_lifeg-scaled.jpg?v=1759825860\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-DUSTED-HEATHER_lifea-scaled.jpg?v=1759825860\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dusted-heather-combi.png?v=1759825860\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_67b05144-8eb8-400b-b1a7-a0708ef02464.png?v=1759825860\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_e31a7757-d0eb-44d1-98b6-d9566bdfdc8b.png?v=1759825859\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dusted-heather\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02692\",\n      \"name\": \"Dulux Heritage Velvet Matt Dusted Heather - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dusted-heather\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Dusted Heather - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dusted-heather\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Dusted Heather - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-dusted-heather\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Dusted Heather - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679243895122,"sku":"B02692","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679243927890,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679243960658,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679243993426,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-dusted-heather-top_shot.png?v=1759825860"},{"product_id":"dulux-heritage-velvet-matt-edelweiss-white","title":"Dulux Heritage Velvet Matt Edelweiss White","description":"\u003ch1\u003eEdelweiss White\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Edelweiss White is a soft tint with a gentle touch of warmth while remaining completely neutral, making it an exceptionally versatile partner to any colour in the Heritage collection. Unlike modern whites, it has a calmer, more considered character, reminiscent of a time when life moved at a slower pace and details were truly appreciated.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators seeking a luxurious, high-quality finish, Velvet Matt Edelweiss White is an excellent choice. This premium interior emulsion delivers an ultra-smooth matt finish with subtle depth, enhancing both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith excellent durability and superior coverage, this paint provides a refined soft-touch feel. Ideal for high-end decorating projects, Edelweiss White delivers a flawless and elegant result.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Edelweiss White:\u003c\/p\u003e\n\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Edelweiss White\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant appearance.\u003c\/li\u003e\n  \u003cli\u003eExcellent coverage with refined depth of colour.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, helping to reduce peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003eSuitable for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Heritage Velvet Matt Edelweiss White – the perfect balance of elegance, durability, and timeless quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*This is mixed paint that is made to order and cannot be returned or refunded.\u003c\/em\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-edelweiss-white#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Edelweiss White\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-edelweiss-white\",\n  \"description\": \"Edelweiss White Dulux Heritage Velvet Matt – Edelweiss White is a soft tint with a gentle touch of warmth while remaining completely neutral, making it an exceptionally versatile partner to any colour in the Heritage collection. Unlike modern whites, it has a calmer, more considered character, reminiscent of a time when life moved at a slower pace and details were truly appreciated. For decorators seeking a luxurious, high-quality finish, Velvet Matt Edelweiss White is an excellent choice. This premium interior emulsion delivers an ultra-smooth matt finish with subtle depth, enhancing both contemporary and traditional interiors. With excellent durability and superior coverage, this paint provides a refined soft-touch feel. Ideal for high-end decorating projects, Edelweiss White delivers a flawless and elegant result. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Edelweiss White: Surface Preparation: Ensure surfaces are clean, dry, and free fro\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-edelweiss-white-top_shot.png?v=1759825862\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-EDELWEISS-WHITE_lifec-scaled.jpg?v=1759825861\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-EDELWEISS-WHITE_lifeg-scaled.jpg?v=1759825861\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-edelweiss-white-combi.png?v=1759825862\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_0495e987-739f-4cd4-b5e0-0357b7923f8d.png?v=1759825860\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_338cc2b3-d552-4ec9-a5f1-e667ec058424.png?v=1759825861\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-edelweiss-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02693\",\n      \"name\": \"Dulux Heritage Velvet Matt Edelweiss White - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-edelweiss-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Edelweiss White - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-edelweiss-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Edelweiss White - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-edelweiss-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Edelweiss White - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679244026194,"sku":"B02693","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679244058962,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679244091730,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679244124498,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-edelweiss-white-top_shot.png?v=1759825862"},{"product_id":"dulux-heritage-velvet-matt-fennel-white","title":"Dulux Heritage Velvet Matt Fennel White","description":"\u003ch1\u003eFennel White\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Fennel White is a clean, fresh, green-toned white, ideal for brightening even the darkest room. Take a leaf out of the Edwardians’ book and optimise your space with light colours, white woodwork, and mirrors to reflect and amplify natural light throughout the home.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators seeking a luxurious, high-quality finish, Velvet Matt Fennel White is an excellent choice. This premium interior emulsion delivers an ultra-smooth matt finish with a subtle depth of colour, enhancing both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint provides a refined soft-touch finish. Ideal for high-end decorating projects, Fennel White creates a flawless, elegant result.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Fennel White:\u003c\/p\u003e\n\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Fennel White\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant appearance.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with excellent coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, helping to reduce peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003eSuitable for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Heritage Velvet Matt Fennel White – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*This is mixed paint that is made to order and cannot be returned or refunded.\u003c\/em\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-fennel-white#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Fennel White\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-fennel-white\",\n  \"description\": \"Fennel White Dulux Heritage Velvet Matt – Fennel White is a clean, fresh, green-toned white, ideal for brightening even the darkest room. Take a leaf out of the Edwardians’ book and optimise your space with light colours, white woodwork, and mirrors to reflect and amplify natural light throughout the home. For decorators seeking a luxurious, high-quality finish, Velvet Matt Fennel White is an excellent choice. This premium interior emulsion delivers an ultra-smooth matt finish with a subtle depth of colour, enhancing both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint provides a refined soft-touch finish. Ideal for high-end decorating projects, Fennel White creates a flawless, elegant result. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Fennel White: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suit\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-fennel-white-top_shot.png?v=1759825863\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-FENNEL-WHITE_lifea-scaled.jpg?v=1759825862\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-FENNEL-WHITE_lifec-scaled.jpg?v=1759825862\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-fennel-white-combi.png?v=1759825863\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_b1228614-d8c7-4a0d-95e3-29e8e3374eac.png?v=1759825862\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_96070218-837a-4897-b178-103350787346.png?v=1759825862\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-fennel-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02694\",\n      \"name\": \"Dulux Heritage Velvet Matt Fennel White - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-fennel-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Fennel White - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-fennel-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Fennel White - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-fennel-white\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Fennel White - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679244157266,"sku":"B02694","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679244190034,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679244222802,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679244255570,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-fennel-white-top_shot.png?v=1759825863"},{"product_id":"dulux-heritage-velvet-matt-fitzrovia-red","title":"Dulux Heritage Velvet Matt Fitzrovia Red","description":"\u003ch1\u003eFitzrovia Red\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Fitzrovia Red is a deep, blue-based red with enough white to give it a creamy, indulgent quality while still delivering an impactful and nurturing presence. Named after Fitzrovia, an artistic hub in London since the mid-1920s, this flamboyant shade reflects creativity, culture, and confident expression.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators seeking a luxurious, high-quality finish, Velvet Matt Fitzrovia Red is an excellent choice. This premium interior emulsion provides an ultra-smooth matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith exceptional durability and superior coverage, this paint delivers a refined soft-touch finish. Ideal for high-end decorating projects, Fitzrovia Red creates a bold yet elegant statement.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Fitzrovia Red:\u003c\/p\u003e\n\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Fitzrovia Red\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant appearance.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with excellent coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, helping to reduce peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003eSuitable for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Heritage Velvet Matt Fitzrovia Red – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*This is mixed paint that is made to order and cannot be returned or refunded.\u003c\/em\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-fitzrovia-red#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Fitzrovia Red\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-fitzrovia-red\",\n  \"description\": \"Fitzrovia Red Dulux Heritage Velvet Matt – Fitzrovia Red is a deep, blue-based red with enough white to give it a creamy, indulgent quality while still delivering an impactful and nurturing presence. Named after Fitzrovia, an artistic hub in London since the mid-1920s, this flamboyant shade reflects creativity, culture, and confident expression. For decorators seeking a luxurious, high-quality finish, Velvet Matt Fitzrovia Red is an excellent choice. This premium interior emulsion provides an ultra-smooth matt finish with a rich depth of colour, enhancing both contemporary and traditional interiors. With exceptional durability and superior coverage, this paint delivers a refined soft-touch finish. Ideal for high-end decorating projects, Fitzrovia Red creates a bold yet elegant statement. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Fitzrovia Red: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint probl\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-fitzrovia-red-top_shot.png?v=1759825864\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-FITZROVIA-RED_lifeg-scaled.jpg?v=1759825863\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-FITZROVIA-RED_lifea-scaled.jpg?v=1759825863\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-fitzrovia-red-combi.png?v=1759825864\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_410bf5cd-f84b-4d72-bf48-7f97c92294df.png?v=1759825863\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_66970b45-931f-45d9-a7c1-48e4406fd0b4.png?v=1759825864\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-fitzrovia-red\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02695\",\n      \"name\": \"Dulux Heritage Velvet Matt Fitzrovia Red - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-fitzrovia-red\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Fitzrovia Red - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-fitzrovia-red\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Fitzrovia Red - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-fitzrovia-red\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Fitzrovia Red - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679244288338,"sku":"B02695","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679244321106,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679244353874,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679244386642,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-fitzrovia-red-top_shot.png?v=1759825864"},{"product_id":"dulux-heritage-velvet-matt-flax-seed","title":"Dulux Heritage Velvet Matt Flax Seed","description":"\u003ch1\u003eFlax Seed\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Flax Seed is a beautifully muted pale cream that captures the timeless refinement of vintage pearls and lace once worn by fine ladies throughout history. Subtle yet characterful, this discerning shade carries a sense of rarity and quality that remains highly appealing today.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators seeking a luxurious, high-quality finish, Velvet Matt Flax Seed is an excellent choice. This premium interior emulsion delivers an ultra-smooth matt finish with a refined depth of colour, perfectly suited to both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith excellent durability and superior coverage, this paint provides a soft-touch, elegant finish. Ideal for high-end decorating projects, Flax Seed brings understated sophistication and lasting beauty to any space.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Flax Seed:\u003c\/p\u003e\n\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Flax Seed\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant appearance.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with excellent coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, helping to reduce peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003eIdeal for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Heritage Velvet Matt Flax Seed – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*This is mixed paint that is made to order and cannot be returned or refunded.\u003c\/em\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-flax-seed#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Flax Seed\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-flax-seed\",\n  \"description\": \"Flax Seed Dulux Heritage Velvet Matt – Flax Seed is a beautifully muted pale cream that captures the timeless refinement of vintage pearls and lace once worn by fine ladies throughout history. Subtle yet characterful, this discerning shade carries a sense of rarity and quality that remains highly appealing today. For decorators seeking a luxurious, high-quality finish, Velvet Matt Flax Seed is an excellent choice. This premium interior emulsion delivers an ultra-smooth matt finish with a refined depth of colour, perfectly suited to both contemporary and traditional interiors. With excellent durability and superior coverage, this paint provides a soft-touch, elegant finish. Ideal for high-end decorating projects, Flax Seed brings understated sophistication and lasting beauty to any space. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Flax Seed: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems.\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-flax-seed-top_shot.png?v=1759825866\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-FLAX-SEED_lifeb-scaled.jpg?v=1759825865\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-FLAX-SEED_lifec-scaled.jpg?v=1759825865\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-flax-seed-combi.png?v=1759825865\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_5b48330b-a771-4180-9fd7-fe23e5861b09.png?v=1759825864\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_91138326-4069-4e1f-887a-8a31b6580c29.png?v=1759825864\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-flax-seed\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02696\",\n      \"name\": \"Dulux Heritage Velvet Matt Flax Seed - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-flax-seed\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Flax Seed - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-flax-seed\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Flax Seed - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-flax-seed\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Flax Seed - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679244419410,"sku":"B02696","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679244452178,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679244484946,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679244517714,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-flax-seed-top_shot.png?v=1759825866"},{"product_id":"dulux-heritage-velvet-matt-florentine-red","title":"Dulux Heritage Velvet Matt Florentine Red","description":"\u003ch1\u003eFlorentine Red\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Florentine Red is a richly pigmented, full-bodied red that has remained a timeless favourite through the decades. Sumptuous and dramatic, this confident shade is ideal for spaces such as dining rooms or home offices where warmth, impact, and hospitality are key.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators seeking a luxurious, high-quality finish, Velvet Matt Florentine Red is an excellent choice. This premium interior emulsion delivers an ultra-smooth matt finish with exceptional depth of colour, enhancing both contemporary and classic interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith outstanding durability and excellent coverage, this paint provides a refined soft-touch finish. Perfect for high-end decorating projects, Florentine Red brings character, elegance, and lasting appeal to any room.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Florentine Red:\u003c\/p\u003e\n\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Florentine Red\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant appearance.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with excellent coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, helping to reduce peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003eIdeal for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Heritage Velvet Matt – the perfect combination of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*This is mixed paint that is made to order and cannot be returned or refunded.\u003c\/em\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-florentine-red#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Florentine Red\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-florentine-red\",\n  \"description\": \"Florentine Red Dulux Heritage Velvet Matt – Florentine Red is a richly pigmented, full-bodied red that has remained a timeless favourite through the decades. Sumptuous and dramatic, this confident shade is ideal for spaces such as dining rooms or home offices where warmth, impact, and hospitality are key. For decorators seeking a luxurious, high-quality finish, Velvet Matt Florentine Red is an excellent choice. This premium interior emulsion delivers an ultra-smooth matt finish with exceptional depth of colour, enhancing both contemporary and classic interiors. With outstanding durability and excellent coverage, this paint provides a refined soft-touch finish. Perfect for high-end decorating projects, Florentine Red brings character, elegance, and lasting appeal to any room. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Florentine Red: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand do\",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-florentine-red-top_shot.png?v=1759825866\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-FLORENTINE-RED_lifeh-scaled.jpg?v=1759825866\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-FLORENTINE-RED_lifea-scaled.jpg?v=1759825866\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-florentine-red-combi.png?v=1759825866\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_8a4adff1-2afb-4745-be79-d30d2d9e5380.png?v=1759825866\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_6ae3022d-675a-4cff-933d-113f5324bb87.png?v=1759825866\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-florentine-red\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02697\",\n      \"name\": \"Dulux Heritage Velvet Matt Florentine Red - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-florentine-red\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Florentine Red - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-florentine-red\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Florentine Red - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-florentine-red\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Florentine Red - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679244550482,"sku":"B02697","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679244583250,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679244616018,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679244648786,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-florentine-red-top_shot.png?v=1759825866"},{"product_id":"dulux-heritage-velvet-matt-forest-grey","title":"Dulux Heritage Velvet Matt Forest Grey","description":"\u003ch1\u003eForest Grey\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Forest Grey is a deep, luxurious grey-green with an unmistakable air of mystery. This rich, botanical neutral creates a dramatic yet understated backdrop, pairing beautifully with other shades of green or offering a striking contrast to soft petal pinks.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators seeking a luxurious, high-quality finish, Velvet Matt Forest Grey is an exceptional choice. This premium interior emulsion delivers an ultra-smooth matt finish with impressive depth of colour, enhancing both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith outstanding durability and excellent coverage, this paint provides a refined soft-touch finish. Ideal for high-end decorating projects, Forest Grey brings elegance, depth, and character to any space.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Forest Grey:\u003c\/p\u003e\n\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Forest Grey\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant appearance.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with excellent coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, helping to reduce peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003eSuitable for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Heritage Velvet Matt – the perfect balance of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*This is mixed paint that is made to order and cannot be returned or refunded.\u003c\/em\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-forest-grey#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Forest Grey\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-forest-grey\",\n  \"description\": \"Forest Grey Dulux Heritage Velvet Matt – Forest Grey is a deep, luxurious grey-green with an unmistakable air of mystery. This rich, botanical neutral creates a dramatic yet understated backdrop, pairing beautifully with other shades of green or offering a striking contrast to soft petal pinks. For decorators seeking a luxurious, high-quality finish, Velvet Matt Forest Grey is an exceptional choice. This premium interior emulsion delivers an ultra-smooth matt finish with impressive depth of colour, enhancing both contemporary and traditional interiors. With outstanding durability and excellent coverage, this paint provides a refined soft-touch finish. Ideal for high-end decorating projects, Forest Grey brings elegance, depth, and character to any space. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Forest Grey: Surface Preparation: Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply \",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-forest-grey-top_shot.png?v=1759825867\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-FOREST-GREY_lifeh-scaled.jpg?v=1759825867\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-FOREST-GREY_lifeb-scaled.jpg?v=1759825867\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-forest-grey-combi.png?v=1759825867\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_9d5014c6-3d5a-4430-96e3-c7014b421ee3.png?v=1759825867\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_c7587a31-2eaa-4031-8814-7cd5dc14ef41.png?v=1759825867\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-forest-grey\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02698\",\n      \"name\": \"Dulux Heritage Velvet Matt Forest Grey - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-forest-grey\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Forest Grey - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-forest-grey\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Forest Grey - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-forest-grey\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Forest Grey - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679244681554,"sku":"B02698","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679244714322,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679244747090,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679244779858,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-forest-grey-top_shot.png?v=1759825867"},{"product_id":"dulux-heritage-velvet-matt-fresh-flour","title":"Dulux Heritage Velvet Matt Fresh Flour","description":"\u003ch1\u003eFresh Flour\u003c\/h1\u003e\n\u003cp\u003eDulux Heritage Velvet Matt – Fresh Flour is a pale, yellow-toned cream named after the sacks of powdery white flour that became widely available at the dawn of the Industrial Revolution. Rather than raw flour, this refined shade more closely resembles flour once baked into a classic Victoria sponge or delicate cupcake, bringing warmth and comfort to an interior.\u003c\/p\u003e\n\u003cp\u003eFor decorators seeking a luxurious, high-quality finish, Velvet Matt Fresh Flour is an excellent choice. This premium interior emulsion delivers an ultra-smooth matt finish with a subtle depth of colour, perfectly suited to both contemporary and traditional interiors.\u003c\/p\u003e\n\u003cp\u003eWith excellent durability and superior coverage, this paint offers a soft-touch finish that is ideal for high-end decorating projects. Fresh Flour creates a calm, elegant backdrop with a timeless appeal.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Fresh Flour:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Fresh Flour\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLuxurious velvet matt finish for a soft, elegant appearance.\u003c\/li\u003e\n\u003cli\u003eRich depth of colour with excellent coverage.\u003c\/li\u003e\n\u003cli\u003eDurable and easy to maintain, helping to reduce peeling paint problems.\u003c\/li\u003e\n\u003cli\u003eSuitable for both modern and period-style interiors.\u003c\/li\u003e\n\u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n\u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTransform your space with Heritage Velvet Matt – the perfect balance of elegance, durability, and superior quality.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*This is mixed paint that is made to order and cannot be returned or refunded.\u003c\/em\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-fresh-flour#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Fresh Flour\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-fresh-flour\",\n  \"description\": \"Fresh Flour Dulux Heritage Velvet Matt – Fresh Flour is a pale, yellow-toned cream named after the sacks of powdery white flour that became widely available at the dawn of the Industrial Revolution. Rather than raw flour, this refined shade more closely resembles flour once baked into a classic Victoria sponge or delicate cupcake, bringing warmth and comfort to an interior. For decorators seeking a luxurious, high-quality finish, Velvet Matt Fresh Flour is an excellent choice. This premium interior emulsion delivers an ultra-smooth matt finish with a subtle depth of colour, perfectly suited to both contemporary and traditional interiors. With excellent durability and superior coverage, this paint offers a soft-touch finish that is ideal for high-end decorating projects. Fresh Flour creates a calm, elegant backdrop with a timeless appeal. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Fresh Flour: Surface Preparation: Ensure surfaces are clean, \",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-fresh-flour-top_shot.png?v=1759825868\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-FRESH-FLOUR_lifec-scaled.jpg?v=1759825868\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-FRESH-FLOUR_lifeg-scaled.jpg?v=1759825867\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-fresh-flour-combi.png?v=1759825869\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_e65e63b1-9af8-4d3e-88e4-ea1aea520283.png?v=1759825869\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_6fd05332-5df2-45c2-8048-f3f3a15e5a62.png?v=1759825867\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-fresh-flour\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02699\",\n      \"name\": \"Dulux Heritage Velvet Matt Fresh Flour - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-fresh-flour\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Fresh Flour - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-fresh-flour\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Fresh Flour - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-fresh-flour\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Fresh Flour - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679244812626,"sku":"B02699","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679244845394,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679244878162,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679244910930,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-fresh-flour-top_shot.png?v=1759825868"},{"product_id":"dulux-heritage-velvet-matt-golden-ivory","title":"Dulux Heritage Velvet Matt Golden Ivory","description":"\u003ch1\u003eGolden Ivory\u003c\/h1\u003e\n\n\u003cp\u003eDulux Heritage Velvet Matt – Golden Ivory is a mid-tone shade with a rich, buttery appearance. This confident yellow has real substance and could have adorned walls in almost any historical period. For an elegant Georgian interior, it pairs beautifully with other muted tones, or it can be combined with bold black to create a striking Art Deco look.\u003c\/p\u003e\n\n\u003cp\u003eFor decorators seeking a luxurious, high-quality finish, Velvet Matt Golden Ivory is an excellent choice. This premium interior emulsion delivers an ultra-smooth matt finish with a refined depth of colour, enhancing both contemporary and traditional interiors.\u003c\/p\u003e\n\n\u003cp\u003eWith excellent durability and superior coverage, this paint provides a soft-touch finish that is ideal for high-end decorating projects. Golden Ivory ensures a flawless and elegant result throughout the space.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\n\u003cp\u003eFor best results, follow these steps when applying Dulux Heritage Velvet Matt Golden Ivory:\u003c\/p\u003e\n\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surfaces are clean, dry, and free from flaking or peeling paint problems. Sand down rough areas and apply a suitable primer if required.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Stir the paint thoroughly before use. Apply using a high-quality brush or roller, ensuring even coverage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDrying Time:\u003c\/strong\u003e Touch dry in 1–2 hours. Allow at least 4 hours before applying a second coat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean-Up:\u003c\/strong\u003e Wash brushes and rollers with warm, soapy water immediately after use.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eKey Features Dulux Heritage Velvet Matt – Golden Ivory\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLuxurious velvet matt finish for a soft, elegant appearance.\u003c\/li\u003e\n  \u003cli\u003eRich depth of colour with excellent coverage.\u003c\/li\u003e\n  \u003cli\u003eDurable and easy to maintain, helping to reduce peeling paint problems.\u003c\/li\u003e\n  \u003cli\u003eSuitable for both modern and period-style interiors.\u003c\/li\u003e\n  \u003cli\u003eLow VOC formulation, making it environmentally friendly.\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple tin sizes to suit all projects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eRecommended Brushes\u003c\/h2\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNour Tradition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your space with Heritage Velvet Matt – the perfect balance of elegance, durability, and superior quality.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e*This is mixed paint that is made to order and cannot be returned or refunded.\u003c\/em\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"@id\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-golden-ivory#product\",\n  \"name\": \"Dulux Heritage Velvet Matt Golden Ivory\",\n  \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-golden-ivory\",\n  \"description\": \"Golden Ivory Dulux Heritage Velvet Matt – Golden Ivory is a mid-tone shade with a rich, buttery appearance. This confident yellow has real substance and could have adorned walls in almost any historical period. For an elegant Georgian interior, it pairs beautifully with other muted tones, or it can be combined with bold black to create a striking Art Deco look. For decorators seeking a luxurious, high-quality finish, Velvet Matt Golden Ivory is an excellent choice. This premium interior emulsion delivers an ultra-smooth matt finish with a refined depth of colour, enhancing both contemporary and traditional interiors. With excellent durability and superior coverage, this paint provides a soft-touch finish that is ideal for high-end decorating projects. Golden Ivory ensures a flawless and elegant result throughout the space. How to Use For best results, follow these steps when applying Dulux Heritage Velvet Matt Golden Ivory: Surface Preparation: Ensure surfaces are clean, dry, and free \",\n  \"brand\": {\n    \"@type\": \"Brand\",\n    \"name\": \"Dulux Heritage\"\n  },\n  \"image\": [\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-golden-ivory-top_shot.png?v=1759825870\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-GOLDEN-IVORY_lifeh-scaled.jpg?v=1759825869\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-GOLDEN-IVORY_lifeb-scaled.jpg?v=1759825869\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-golden-ivory-combi.png?v=1759825869\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/Dulux-Heritage-Velvet-Matt-ASH-WHITE_feature_8468b4bb-7cdd-4576-a7b1-5d883203c8d9.png?v=1759825869\",\n    \"https:\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-ash-white-promise_9f1e992c-b23a-44b4-97d5-689ce97bc4b6.png?v=1759825869\"\n  ],\n  \"offers\": [\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-golden-ivory\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"5.50\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02700\",\n      \"name\": \"Dulux Heritage Velvet Matt Golden Ivory - 125ml\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-golden-ivory\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"26.06\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02650\",\n      \"name\": \"Dulux Heritage Velvet Matt Golden Ivory - 1L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-golden-ivory\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"53.82\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02649\",\n      \"name\": \"Dulux Heritage Velvet Matt Golden Ivory - 2.5L\"\n    },\n    {\n      \"@type\": \"Offer\",\n      \"priceCurrency\": \"GBP\",\n      \"url\": \"https:\/\/ldmdirect.co.uk\/products\/dulux-heritage-velvet-matt-golden-ivory\",\n      \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n      \"price\": \"60.00\",\n      \"availability\": \"https:\/\/schema.org\/InStock\",\n      \"sku\": \"B02648\",\n      \"name\": \"Dulux Heritage Velvet Matt Golden Ivory - 5L\"\n    }\n  ]\n}\n\u003c\/script\u003e","brand":"Dulux Heritage","offers":[{"title":"125ml","offer_id":51679244976466,"sku":"B02700","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"1L","offer_id":51679245009234,"sku":"B02650","price":27.37,"currency_code":"GBP","in_stock":true},{"title":"2.5L","offer_id":51679245042002,"sku":"B02649","price":56.51,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":51679245074770,"sku":"B02648","price":98.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1957\/8962\/files\/dulux-heritage-velvet-matt-golden-ivory-top_shot.png?v=1759825870"}],"url":"https:\/\/ldmdirect.co.uk\/collections\/ceiling-paint.oembed?page=84","provider":"LDM Direct","version":"1.0","type":"link"}